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Go Viral with the 3 Stripes

Who knew the graffiti scene was so complex? This successfully-viral ad from Adidas, takes us behind the scenes with a graffiti artist: The production quality of the ad is top-notch, the content is interesting (did you know there are several types of paint can nozzles available? I didn’t) and branding was subtle but effective. I…

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5 Mindset Shifts Every Media Executive Needs to Make

Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.

I’ve outlined five mindset shifts every media executive needs to make.


How companies that learn will take your lunch money

In an age of constant innovation, it’s important to identify behaviors within your company that may hinder its chances of success. Do you belong to a learning organization? Is anyone keeping up with innovations? Are employees encouraged to do so? When an employee comes up with a new idea, does that idea make it through…

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A List of News Organizations using Twitter

Several traditional media organizations are using Twitter to distribute breaking news and alerts in a timely manner. Many media employees are also using Twitter to inform their followers of news as they happen, before they get back to the newsroom. I’ve tried to condense a list of traditional media organizations using Twitter, with links to…


How to Send Keynote Presentations

Ever tried emailing a Keynote presentation? Uploading it? FTP? The progress counter just stays there, counting, but nothing ever gets uploaded. The problem lies within Apple‘s .key file format. Keynote files are actually folders (or Packages, as Apple likes to call them) containing all the different files used in the presentation. Right-click on any Keynote…

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Counter-Strike vs. Wii: Two Sides of the Same Social Coin

Counter-Strike and the Wii offer two very different social experiences that you should study when planning your social media strategy. Exosocial Networking Counter-Strike is an online cops-and-robbers game where you collaborate with and compete against players around the world to complete missions. Real time chat and voice communications keep the team on the same page,…


Recreating the Places folder in Firefox 3 Beta 2

I recently upgraded my browser to Firefox 3.0B2 and, while importing my previous bookmarks, inadvertently deleted the Places folder. Firefox 3 offers new Smart Folders that automatically track stuff like your Most Visited Pages, Recently Starred Pages, Recently Used Tags, etc. These folders require a special syntax to create them, but I was unable to…

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The MiamiTwits Twitter Group

Following Technosailor‘s lead, and using his code, I’ve setup the MiamiTwits Twitter group for people in the Miami, FL area (and anyone else, really) who wish to subscribe. All you need is: a twitter account (of course) follow @MiamiTwits send a direct message to the group (e.g., d MiamiTwits Hello Miami!) and it will be…