Is Apple Playing Games with iTunes Rentals?
Superbad, a movie previously available for rental on iTunes, is now only available for purchase. What’s going on?
Go Viral with the 3 Stripes
Who knew the graffiti scene was so complex? This successfully-viral ad from Adidas, takes us behind the scenes with a graffiti artist: The production quality of the ad is top-notch, the content is interesting (did you know there are several types of paint can nozzles available? I didn’t) and branding was subtle but effective. I…
Digital Media Strategy | Featured Articles | Marketing and SEO | Ratings Analysis | Social Networking
5 Mindset Shifts Every Media Executive Needs to Make
Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.
I’ve outlined five mindset shifts every media executive needs to make.
Digital Media Strategy | Featured Articles | General Announcements | Marketing and SEO | Social Networking | Software
The MiamiTwits Twitter Group
Following Technosailor‘s lead, and using his code, I’ve setup the MiamiTwits Twitter group for people in the Miami, FL area (and anyone else, really) who wish to subscribe. All you need is: a twitter account (of course) follow @MiamiTwits send a direct message to the group (e.g., d MiamiTwits Hello Miami!) and it will be…
Take the Google Trends Pepsi Challenge
It seems Coke has a slight edge since the beginning of 2007: However, a more exhaustive comparison, shows just how far ahead Coke is: I’ve separated Coca-Cola from Coke to get a better idea of which term gets used more, but feel free to add them up.
HD-DVD stuns Blueray
According to this Google Trends chart, HD-DVD is leaving Blueray in the dust. And we all know what dust will do to the laser in your player.
Lookout MySpace, here comes Facebook
This is the first article of a series I’ll call GoogleTrending, where I use Google Trends to compare search terms and come to usually preposterous conclusions based on the trend charts. I hope you enjoy it. Share your favorite trend comparisons -or suggest ideas for new posts- using the comments form below. MySpace seems to…
Variety: RCTV’s “El Señor Presidente” film challenges Chavez
An interesting article in this week’s Variety highlights the production of the film “El Señor Presidente” by RCTV, based on Miguel Angel Asturias, a Guatemalan Nobel Laureate in Literature. Read the complete article on Variety’s website. ‘El Señor Presidente’ challenges Chavez By Anna Marie De La Fuente RCTV, the 53 year old Venezuelan terrestrial network…
Upside-down Marketing
As I was walking through downtown Miami the other day, I came upon the following sign: It immediately reminded me of a recent post by Alex King about his business priorities. In a nutshell, he explains that he prioritizes his communications so that emails are replied to in the following order: Current clients Returning clients…
Using Twitter as a Marketing Tool
A friend recently asked me about ways his clients could use the power of social networks. As I was explaining to him the nuances of socnets as marketing tools, it occurred to me that Twitter could be used as a powerful marketing weapon. Imagine being able to immediately reach your clients with breaking news at…