The first question that comes out of any Media Executive when I mention New Media is “How will we make money?” To which I always answer “How will you make money without new media?” However, they make a valid point: this is a business and if we can’t make money at it then we should be doing something else. So let’s try and figure out what it takes to make money online with your content.
A friend recently asked me about ways his clients could use the power of social networks. As I was explaining to him the nuances of socnets as marketing tools, it occurred to me that Twitter could be used as a powerful marketing weapon. Imagine being able to immediately reach your clients with breaking news at…
A quick-and-dirty guide to installing and configuring Mac GnuPG (PGP) on your Mac OS X system.
Find out how our logo was made…
Upstart media-research company erinMedia takes on ratings giant Nielsen.
Five things to keep in mind when building a new social networking business.
Reading recommendations for today: A couple of articles found on the MediaPost Publications website (registration is needed. For quick login credentials, visit BugMeNot). SMG Exec: Don’t Bet On Pre-Roll Don’t you just hate having to sit through a 30 second commercial just to watch a short internet video clip? The pre-roll ad (forcing the viewer…
The Problem Users of internet video websites trick the system to inflate the number of views recorded for a particular video. They may do this by setting several browser windows to auto-refresh on their video’s web page, or rigging a number of different computers to do the same thing, over and over again. A group…