How to Make Money With Digital Media

The first question that comes out of any Media Executive when I mention New Media is “How will we make money?” To which I always answer “How will you make money without new media?” However, they make a valid point: this is a business and if we can’t make money at it then we should be doing something else. So let’s try and figure out what it takes to make money online with your content.

Two Articles at MediaPost Publications

Reading recommendations for today: A couple of articles found on the MediaPost Publications website (registration is needed. For quick login credentials, visit BugMeNot). SMG Exec: Don’t Bet On Pre-Roll Don’t you just hate having to sit through a 30 second commercial just to watch a short internet video clip? The pre-roll ad (forcing the viewer…