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5 Mindset Shifts Every Media Executive Needs to Make
Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.
I’ve outlined five mindset shifts every media executive needs to make.
Hamburger wolfs down Hot-dog
It’s a hamburger world, it seems. Except for every Fourth of July, when Nathan’s Hot-dog Eating Contest rolls around. Check out the Google Trends chart:
Web 3.0 still not here, Web 2.0 remains king
According to this Google Trends chart, the expected arrival of Web3.0 is still far in the distance. It’s still a Web2.0 world. But sit tight… it’ll be here soon enough.

Google TV is coming (and we told you so)
In April, 2006, I wrote: “Google is also making inroads into the set-top box business, hoping to bring television media straight into your television (whether it’s in your living room or your mobile phone).” Today, Google is finally announcing Google TV.
Seasonal searches are seasonal – Doh!
Well, according to this latest Google Trends report, it seems people make more searches for each season during that particular season. It seems kind of obvious, in retrospect… but it’s interesting to note that searches for “summer” begin much earlier than for any other season.
Lookout MySpace, here comes Facebook
This is the first article of a series I’ll call GoogleTrending, where I use Google Trends to compare search terms and come to usually preposterous conclusions based on the trend charts. I hope you enjoy it. Share your favorite trend comparisons -or suggest ideas for new posts- using the comments form below. MySpace seems to…
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I received this comment from one of my e-mail subscribers:
I believe that people are either Pepsi persons or Coca-Cola (coke) persons.
I also believe that personality –not the taste itself– is the reason for
such choice. That would be an interesting topic to study.
What do you think? Are you a Pepsi-person or a Coke-person? Can tastes be defined by personality?
I received this comment from one of my e-mail subscribers:
I believe that people are either Pepsi persons or Coca-Cola (coke) persons.
I also believe that personality –not the taste itself– is the reason for
such choice. That would be an interesting topic to study.
What do you think? Are you a Pepsi-person or a Coke-person? Can tastes be defined by personality?
When are people going to realize that Coke just tastes better. Period. 🙂
When are people going to realize that Coke just tastes better. Period. 🙂