An Interesting Look at US Sports
It’s interesting that searches for Football peak during the beginning of the season and are way down by the time the Super Bowl rolls around. The same happens for Baseball.
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Article Roundup and CBS-YouTube Data
A number of interesting articles and a recap of CBS|YouTube numbers for the last week.
Oops, they did it again: Sawx sweep World Series
Sweet Caroline… Good times never felt so good… So Good! So Good! [Photo: Boston.com – Click here for full World Series photo gallery at Boston.com] It’s becoming sort of an October script for the Red Sox: sweep the division series, fall behind in the playoffs, pull off a wicked comeback and then go on to…
Will erinMedia Topple Nielsen?
Upstart media-research company erinMedia takes on ratings giant Nielsen.
Gaming the Cheaters
The Problem Users of internet video websites trick the system to inflate the number of views recorded for a particular video. They may do this by setting several browser windows to auto-refresh on their video’s web page, or rigging a number of different computers to do the same thing, over and over again. A group…
Case Study: NBC’s Heroes
Heroes offers a great many opportunities for Digital Media Integration. Is NBC taking advantage of them?
Why Google Should Buy YouTube
There’s been a lot of speculation lately about a possible Google buyout of Internet video website YouTube for US$1.6B. A lot has been said about the potential value (or lack thereof) of YouTube and its future success (or demise). But why, exactly, would Google drop one-and-a-half billion dollars on YouTube? After all, Google already operates…