An Interesting Look at US Sports
It’s interesting that searches for Football peak during the beginning of the season and are way down by the time the Super Bowl rolls around. The same happens for Baseball.
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Case Study: NBC’s Heroes
Heroes offers a great many opportunities for Digital Media Integration. Is NBC taking advantage of them?
Digital Media Strategy | Featured Articles | Marketing and SEO | Ratings Analysis | Social Networking
5 Mindset Shifts Every Media Executive Needs to Make
Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.
I’ve outlined five mindset shifts every media executive needs to make.
New Tools for Tracking NBC vs. CBS at YouTube
TubeMogul, the awesome online video traffic analysis tool, now (finally guys! 😉 ) offers embeddable charts, as well as a number of new social features. Here’s the latest month of YouTube data for NBC and CBS, showing NBC’s continuous lead over rival CBS. I’ve set the chart to show data from May 13 to Jun…
Rethinking Ratings
An analysis of current television ratings methods, why they’re inappropriate for the timeless internet and digital video recorder era, and suggestions for improving them.
Seasonal searches are seasonal – Doh!
Well, according to this latest Google Trends report, it seems people make more searches for each season during that particular season. It seems kind of obvious, in retrospect… but it’s interesting to note that searches for “summer” begin much earlier than for any other season.
A Recap of Recent Articles
A recap of recent articles on the blog to welcome new readers.