An Interesting Look at US Sports
It’s interesting that searches for Football peak during the beginning of the season and are way down by the time the Super Bowl rolls around. The same happens for Baseball.
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NBC Drops YouTube
Last week, NBC pulled the plug on its very successful YouTube channel. The following TubeMogul chart, shows NBC’s views dropped to zero on October 19th. NBC’s YouTube page no longer exists. The reason? NBC is launching their own video distribution network, Hulu. Is this a smart move? I understand NBC wanting to control (read: monetize)…
Digital Media Strategy | Featured Articles | Marketing and SEO | Ratings Analysis | Social Networking
5 Mindset Shifts Every Media Executive Needs to Make
Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.
I’ve outlined five mindset shifts every media executive needs to make.
Hamburger wolfs down Hot-dog
It’s a hamburger world, it seems. Except for every Fourth of July, when Nathan’s Hot-dog Eating Contest rolls around. Check out the Google Trends chart:
Let me show you how French Coffee makes your brain happier (and other statistical lies)
Lies, damned lies and statistics (about TEDTalks) In a brilliantly tongue-in-cheek analysis, Sebastian Wernicke turns the tools of statistical analysis on TEDTalks, to come up with a metric for creating “the optimum TEDTalk” based on user ratings. How do you rate it? “Jaw-dropping”? “Unconvincing”? Or just plain “Funny”? [download tedPad here] Share it with your…
Gaming the Cheaters
The Problem Users of internet video websites trick the system to inflate the number of views recorded for a particular video. They may do this by setting several browser windows to auto-refresh on their video’s web page, or rigging a number of different computers to do the same thing, over and over again. A group…