Similar Posts
Off to the MEET 2006 Forbes Conference
I’m off to Forbes’ MEET 2006 Conference (tomorrow and Wednesday at the Beverly Hills Hotel). The conference theme is: Reaping Riches in the Media and Entertainment Revolution. Check out the conference website for the agenda and list of speakers. I’m not sure what the blogging policy will be, but I’ll certainly try to post live…
Case Study: NBC’s Heroes
Heroes offers a great many opportunities for Digital Media Integration. Is NBC taking advantage of them?
Two Interesting Articles from Advertising Age
Two interesting articles today on Advertising Age’s website. One is about a 24-hr user-generated video website and the other about the necessity of commercial-ratings on network television.
Article Roundup and CBS-YouTube Data
A number of interesting articles and a recap of CBS|YouTube numbers for the last week.
The Advertiser’s Dilemma
As an advertiser, you’d want to optimize your purchases. But by the time you can tell a video is a runaway hit, you’ve not only probably lost the majority of your potential audience, but you’ll also have to pay a premium to advertise on that now world famous video.