Jun 25 2008
Posted by Carlos Granier-Phelps and filed under Social Networking
In just one day, Twitter proved its worth as a viable news source while at the same time demonstrating how easy it is to spread false information.
May 19 2008
Posted by Carlos Granier-Phelps and filed under Digital Media Strategy, Marketing and SEO, Social Networking
Who knew the graffiti scene was so complex? This successfully-viral ad from Adidas, takes us behind the scenes with a graffiti artist:
The production quality of the ad is top-notch, the content is interesting (did you know there are several types of paint can nozzles available? I didn’t) and branding was subtle but effective. I have [...]
May 16 2008
Posted by Carlos Granier-Phelps and filed under Digital Media Strategy, Featured Articles, Marketing and SEO, Ratings Analysis, Social Networking
Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.
I’ve outlined five mindset shifts every media executive needs to make.
consulting Digital Media Strategy internet Social Networking
Feb 16 2008
Posted by Carlos Granier-Phelps and filed under General Announcements, Social Networking, Software
Kluster, a website where entrepreneurs will be able to promote their ideas, receive input from users, vote on the best improvements and then share the profits is set to go live on Monday.
A Google search for Kluster reveals nothing more than their website (and a bunch of links to a long forgotten music band), which [...]
Feb 11 2008
Posted by Carlos Granier-Phelps and filed under Digital Media Strategy, Rest and Relaxation, Social Networking
Counter-Strike and the Wii offer two very different social experiences that you should study when planning your social media strategy.
Exosocial Networking
Counter-Strike is an online cops-and-robbers game where you collaborate with and compete against players around the world to complete missions. Real time chat and voice communications keep the team on the same page, while your [...]