From the category archives:

Social Networking

Unboxing “The World According to Twitter”

August 13, 2009
Thumbnail image for Unboxing “The World According to Twitter”

Today I received my autographed copy of “The World according to Twitter” (TWA2T) by David Pogue and a couple thousand of his Twitter friends. In the tradition of tech geeks everywhere, behold: the unboxing of TWA2T!

Here we go:
1. The original package with a dog logo. I had NO IDEA what this was.

2. Anticipating it could [...]

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The Pros and Cons of Twitter as News Source

June 25, 2008

In just one day, Twitter proved its worth as a viable news source while at the same time demonstrating how easy it is to spread false information.

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Go Viral with the 3 Stripes

May 19, 2008

Who knew the graffiti scene was so complex? This successfully-viral ad from Adidas, takes us behind the scenes with a graffiti artist:

The production quality of the ad is top-notch, the content is interesting (did you know there are several types of paint can nozzles available? I didn’t) and branding was subtle but effective. I have [...]

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5 Mindset Shifts Every Media Executive Needs to Make

May 16, 2008

Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.

I’ve outlined five mindset shifts every media executive needs to make.

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A List of News Organizations using Twitter

February 25, 2008

Several traditional media organizations are using Twitter to distribute breaking news and alerts in a timely manner. Many media employees are also using Twitter to inform their followers of news as they happen, before they get back to the newsroom.
I’ve tried to condense a list of traditional media organizations using Twitter, with links to their [...]

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Kluster to go live on Monday

February 16, 2008

Kluster, a website where entrepreneurs will be able to promote their ideas, receive input from users, vote on the best improvements and then share the profits is set to go live on Monday.

A Google search for Kluster reveals nothing more than their website (and a bunch of links to a long forgotten music band), which [...]

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Counter-Strike vs. Wii: Two Sides of the Same Social Coin

February 11, 2008

Counter-Strike and the Wii offer two very different social experiences that you should study when planning your social media strategy.
Exosocial Networking
Counter-Strike is an online cops-and-robbers game where you collaborate with and compete against players around the world to complete missions. Real time chat and voice communications keep the team on the same page, while your [...]

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The MiamiTwits Twitter Group

January 20, 2008

Following Technosailor’s lead, and using his code, I’ve setup the MiamiTwits Twitter group for people in the Miami, FL area (and anyone else, really) who wish to subscribe.
All you need is:

a twitter account (of course)
follow @MiamiTwits
send a direct message to the group (e.g., d MiamiTwits Hello Miami!) and it will be automatically broadcast to the [...]

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Lookout MySpace, here comes Facebook

November 15, 2007

This is the first article of a series I’ll call GoogleTrending, where I use Google Trends to compare search terms and come to usually preposterous conclusions based on the trend charts. I hope you enjoy it. Share your favorite trend comparisons -or suggest ideas for new posts- using the comments form below.
MySpace seems to be [...]

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5 Observations on the State of Digital Media

November 9, 2007

I wrote this as the introduction to a report I presented a year ago, after attending the Forbes MEET conference, and was surprised at how relevant it still was… so I decided to share it with my blog readers.
1. Universal access to media distribution.
The traditional media outlets were used to managing an industry of scarce [...]

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