Posts tagged as:

advertising

How to Make Money With Digital Media

October 6, 2008

The first question that comes out of any Media Executive when I mention New Media is “How will we make money?” To which I always answer “How will you make money without new media?” However, they make a valid point: this is a business and if we can’t make money at it then we should be doing something else. So let’s try and figure out what it takes to make money online with your content.

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Using Twitter as a Marketing Tool

October 8, 2007

A friend recently asked me about ways his clients could use the power of social networks. As I was explaining to him the nuances of socnets as marketing tools, it occurred to me that Twitter could be used as a powerful marketing weapon. Imagine being able to immediately reach your clients with breaking news at [...]

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Get your Virb and Joost invites here

February 28, 2007

Just got a new batch of Joost (2) and Virb (10) invites for my readers… Joost is now Mac compatible as well.

Leave your comment… first come, first served.

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Our Logo Design Process

February 14, 2007

Find out how our logo was made…

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Will erinMedia Topple Nielsen?

February 7, 2007

Upstart media-research company erinMedia takes on ratings giant Nielsen.

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Five Steps towards a Successful Website

February 5, 2007

Five things to keep in mind when building a new social networking business.

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Two Articles at MediaPost Publications

December 11, 2006

Reading recommendations for today:
A couple of articles found on the MediaPost Publications website (registration is needed. For quick login credentials, visit BugMeNot).
SMG Exec: Don’t Bet On Pre-Roll
Don’t you just hate having to sit through a 30 second commercial just to watch a short internet video clip? The pre-roll ad (forcing the viewer to watch a [...]

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Gaming the Cheaters

December 11, 2006

The Problem
Users of internet video websites trick the system to inflate the number of views recorded for a particular video. They may do this by setting several browser windows to auto-refresh on their video’s web page, or rigging a number of different computers to do the same thing, over and over again. A group of [...]

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