New Google Analytics Reporting Features

ByCarlos Granier

Google Analytics has implemented a number of new features (which you may or may not see in your account yet, since they are in beta). I haven’t had the chance to play around with them, but this is what they look like:

The Advanced Segments tool allows you to filter your reports by up to four pre-designed or custom segments:

Top Content - Google Analytics

This is what the Custom Segment creator looks like:

Create Advanced Segment - Google Analytics

Once you select your segments, you’ll get a detailed report:

Google Analytics - Advanced Segments

The final new feature I found is Customized Reports, allowing you to quickly look at the data you find important – for instance, how your keywords are performing in a particular market:

Create Custom Report - Google Analytics

Google has published this short video, explaining how to build a Custom Report. Watch it to get an idea of how powerful these new tools are.

With this newfound flexibility, Google Analytics bridges the gap to more expensive analytics solutions.
Need help installing, running or analyzing your website’s analytics? Drop me a line…

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5 Mindset Shifts Every Media Executive Needs to Make

ByCarlos Granier

Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.

I’ve outlined five mindset shifts every media executive needs to make.

7 Comments

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    Thanks

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