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The Paris Hilton School of Blogging
So there I was, wide awake in my bed, wondering if the Crestor was keeping me from catching some much needed Zzzzs, when I decided to scramble over to my HP Media Center PC and check what was new on Digg. Over on my number two display, a trusty old 17″ BenQ FP731, my RSS…
Microsoft launches Soapbox; invitation-only Beta
Microsoft has just launched it’s answer to YouTube, called MSN Soapbox. However, it’s still in a limited by-invite-only beta, so all you’ll see is a dancing butterfly:
Two Interesting Articles from Advertising Age
Two interesting articles today on Advertising Age’s website. One is about a 24-hr user-generated video website and the other about the necessity of commercial-ratings on network television.
Mark Cuban says Only a moron would buy YouTube
It seems Mark Cuban has no love for video sharing website YouTube. According to this Reuters article, Cuban told a group of advertisers in New York that “anyone who buys YouTube is a moron.” Cuban, who sold Broadcast.com to Yahoo for several billion dollars back in the dot com era, feels that the potential for…
The Advertiser’s Dilemma
As an advertiser, you’d want to optimize your purchases. But by the time you can tell a video is a runaway hit, you’ve not only probably lost the majority of your potential audience, but you’ll also have to pay a premium to advertise on that now world famous video.
Case Study: NBC’s Heroes
Heroes offers a great many opportunities for Digital Media Integration. Is NBC taking advantage of them?
