From the category archives:

Digital Media Strategy

How to Make Money With Digital Media

October 6, 2008

The first question that comes out of any Media Executive when I mention New Media is “How will we make money?” To which I always answer “How will you make money without new media?” However, they make a valid point: this is a business and if we can’t make money at it then we should be doing something else. So let’s try and figure out what it takes to make money online with your content.

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Is Apple Playing Games with iTunes Rentals?

May 24, 2008

Superbad, a movie previously available for rental on iTunes, is now only available for purchase. What’s going on?

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Go Viral with the 3 Stripes

May 19, 2008

Who knew the graffiti scene was so complex? This successfully-viral ad from Adidas, takes us behind the scenes with a graffiti artist:

The production quality of the ad is top-notch, the content is interesting (did you know there are several types of paint can nozzles available? I didn’t) and branding was subtle but effective. I have [...]

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5 Mindset Shifts Every Media Executive Needs to Make

May 16, 2008

Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.

I’ve outlined five mindset shifts every media executive needs to make.

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How companies that learn will take your lunch money

March 10, 2008

In an age of constant innovation, it’s important to identify behaviors within your company that may hinder its chances of success.
Do you belong to a learning organization? Is anyone keeping up with innovations? Are employees encouraged to do so? When an employee comes up with a new idea, does that idea make it through the [...]

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A List of News Organizations using Twitter

February 25, 2008

Several traditional media organizations are using Twitter to distribute breaking news and alerts in a timely manner. Many media employees are also using Twitter to inform their followers of news as they happen, before they get back to the newsroom.
I’ve tried to condense a list of traditional media organizations using Twitter, with links to their [...]

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Counter-Strike vs. Wii: Two Sides of the Same Social Coin

February 11, 2008

Counter-Strike and the Wii offer two very different social experiences that you should study when planning your social media strategy.
Exosocial Networking
Counter-Strike is an online cops-and-robbers game where you collaborate with and compete against players around the world to complete missions. Real time chat and voice communications keep the team on the same page, while your [...]

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The MiamiTwits Twitter Group

January 20, 2008

Following Technosailor’s lead, and using his code, I’ve setup the MiamiTwits Twitter group for people in the Miami, FL area (and anyone else, really) who wish to subscribe.
All you need is:

a twitter account (of course)
follow @MiamiTwits
send a direct message to the group (e.g., d MiamiTwits Hello Miami!) and it will be automatically broadcast to the [...]

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5 Observations on the State of Digital Media

November 9, 2007

I wrote this as the introduction to a report I presented a year ago, after attending the Forbes MEET conference, and was surprised at how relevant it still was… so I decided to share it with my blog readers.
1. Universal access to media distribution.
The traditional media outlets were used to managing an industry of scarce [...]

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Refocusing a photograph after taking it and other seemingly magical technologies

October 25, 2007

Arthur C. Clarke once said that “any sufficiently advanced technology is indistinguishable from magic.” Entire religions have been built around apparently magical events. In this PodTech video interview, Robert Scoble converses with Professor Marc Levoy of Stanford University about ongoing computational photography research that will simply blow your mind.
It’s almost an hour long (and worth [...]

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