How Google will change the way you experience music, television and media in general.
Google, Google, everywhere
It seems you can find Google just about anywhere these days. Internet search? Check. Satellite mapping? Check. Photos? Check. Online shopping? Check and check. Advertising? Check. Web analytics? Check. Finance? Check. Video? Check. Music and television? Err, not yet, but the battle plans have been drawn.
Google has been quietly getting ready to bring the power of its brand and technology to the way you experience music, television and media in general. A simple search through Googleâ€™s job boards will display several openings for programmers, technicians and project managers for their video-on-demand, set-top box and media integration projects.
From the web to your television
Google has the equipment and expertise necessary to set up a massive media distribution and tracking network, integrated into their existing search and advertising technologies.
With the release of Google Finance, Google has unveiled a simple, information-rich interface that readily lends itself to other areas, such as music and television. Imagine having all of your favorite showâ€™s news, postings, ratings, reviews and episode guides at your fingertips. Create your very own programming guide, including not only your favorite shows, movies and music but also, why not, your favorite ads. Quickly vote on your favorite shows, buy merchandise and share your opinion with other viewers. Itâ€™s all possible in Googleâ€™s universe.
I’ve made a simple mock-up of what Google’s TV dashboard could look like (click on the image to open the full-sized, commented drawing on Flickr):
This dashboard would give the user access to the whole Google Media experience. News about the current show (via Google News), recording (via Google PVR – someday), user comments (via Google Groups), slideshows (via Picasa), scheduling (via Google Calendar), etc. Everything about your favorite shows at your fingertips.
Google is also making inroads into the set-top box business, hoping to bring television straight into your television (whether itâ€™s in your living room or your mobile phone). With the right connections into your home, Google could use their massive disk arrays to create a huge, universal digital video recorder, giving you access to every show on television (or at least to those shows the local networks allow you to watch). There would be no need to be home in time for a show or to remember to schedule your video recorderâ€¦ theyâ€™d all be online, waiting for the correct password or payment to send it your way.
Bringing it all together
There are still some areas where Google lacks the experience to properly pull this off, but they seem to be hard at work at filling most of these voids.
Searching within video and music files (allowing you to search for particular dialogue, images or sounds within audio and video files) and online transactions (allowing you to pay or get paid for buying or experiencing content) are some of the areas Google has been actively working on (though some argue that search within compressed media files is not possible). Others, such as ratings analysis (necessary for tracking a showâ€™s popularity and establishing value) should readily evolve from Googleâ€™s vast experience with search result placement and web analytics.
If successful, Google will offer the viewer an integral, enjoyable and information-rich media experience. Hey, they may even get you to watch the commercials. Not bad for a newcomer.
UPDATE: This article was updated on September 28, 2006 to include the Google Dashboard graphics, which hadn’t been uploaded to the server when the original article was published.