CBS, one of the US leading television networks, has launched a YouTube channel. So far the content is limited to short clips from late night television, sports highlights, program promos and news items.
I’m not particularly impressed with the available content (no full length shows yet) but I really like the fact that CBS has taken this initiative. Late-night clips were already showing up on YouTube, so why not offer them straight from the source?
As of this writing, CBS’s YouTube channel has about one thousand subscribers and 33,000 views. As more -and better- content from traditional networks goes online, it’ll be interesting to see how they compare with user generated content. Will they reach the 37 million views attributed to smosh or surpass lonelygirl15‘s fifty thousand subscribers?
It’s great to see the traditional networks embrace their fears and venture online. CBS already has content distribution deals with iTunes (Lost is sold on iTunes for US$1.99 per episode), but I’m guessing they’ll release their shows for free on YouTube under a Google advertising supported model.
Interesting times, indeed.