Rethinking Ratings
An analysis of current television ratings methods, why they’re inappropriate for the timeless internet and digital video recorder era, and suggestions for improving them.
An analysis of current television ratings methods, why they’re inappropriate for the timeless internet and digital video recorder era, and suggestions for improving them.
Fellow blogger John Allsopp (dog or higher) writes about the future of blog reading, and how we’ll go from reading blogs to reading single posts. In my personal experience, that’s exactly how it goes. Although I subscribe to several blogs, I find myself not checking them very often, instead relying on Google, Digg or Del.icio.us…
There’s been a lot of speculation lately about a possible Google buyout of Internet video website YouTube for US$1.6B. A lot has been said about the potential value (or lack thereof) of YouTube and its future success (or demise). But why, exactly, would Google drop one-and-a-half billion dollars on YouTube? After all, Google already operates…
Heroes offers a great many opportunities for Digital Media Integration. Is NBC taking advantage of them?
Google Media How Google will change the way you experience music, television and media in general. Google, Google, everywhere It seems you can find Google just about anywhere these days. Internet search? Check. Satellite mapping? Check. Photos? Check. Online shopping? Check and check. Advertising? Check. Web analytics? Check. Finance? Check. Video? Check. Music and television?…
Google has been busy lately acquiring companies (blogger, picasa, keyhole) and developing software (gmail, desktop search). Where’s Google headed with all this and what else do they need to get there? One common theme across the latest movements from Google (picasa, keyhole, desktop search) is Microsoft Windows. All these programs are Windows-only. Even the GMail…