An Interesting Look at US Sports

ByCarlos Granier 2007/11/302007/11/28

It’s interesting that searches for Football peak during the beginning of the season and are way down by the time the Super Bowl rolls around. The same happens for Baseball.

Blast From the Past – Multidimensional Data Analysis

ByCarlos Granier 2006/11/142006/11/16

About eight years ago, I was analyzing television ratings at a leading network in Venezuela… when I came up with the following graph (see below). Rendering took forever in Excel, but the resulting image was not only beautiful, but highly informative. Have a look.

Ratings Analysis

New Tools for Tracking NBC vs. CBS at YouTube

ByCarlos Granier 2007/06/132007/06/13

TubeMogul, the awesome online video traffic analysis tool, now (finally guys! 😉 ) offers embeddable charts, as well as a number of new social features. Here’s the latest month of YouTube data for NBC and CBS, showing NBC’s continuous lead over rival CBS. I’ve set the chart to show data from May 13 to Jun…

GoogleTrending

Web 3.0 still not here, Web 2.0 remains king

ByCarlos Granier 2007/11/192007/11/16

According to this Google Trends chart, the expected arrival of Web3.0 is still far in the distance. It’s still a Web2.0 world. But sit tight… it’ll be here soon enough.

Digital Media Strategy | Featured Articles | Marketing and SEO | Ratings Analysis | Social Networking

5 Mindset Shifts Every Media Executive Needs to Make

ByCarlos Granier 2008/05/162008/05/16

Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.

I’ve outlined five mindset shifts every media executive needs to make.

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