TubeMogul, the awesome online video traffic analysis tool, now (finally guys! 😉 ) offers embeddable charts, as well as a number of new social features. Here’s the latest month of YouTube data for NBC and CBS, showing NBC’s continuous lead over rival CBS. I’ve set the chart to show data from May 13 to Jun…
This may not work for everyone, but it worked for me… so I’m sharing it with a “your-mileage-may-vary” license. Google recently updated the interface for Google Analytics. As usual, not everyone gets the upgraded interface at the same time, as Google likes to roll put their upgrades incrementally. I track three different accounts through Google…
Two interesting articles today on Advertising Age’s website. One is about a 24-hr user-generated video website and the other about the necessity of commercial-ratings on network television.
An analysis of current television ratings methods, why they’re inappropriate for the timeless internet and digital video recorder era, and suggestions for improving them.