An Interesting Look at US Sports
It’s interesting that searches for Football peak during the beginning of the season and are way down by the time the Super Bowl rolls around. The same happens for Baseball.
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Take the Google Trends Pepsi Challenge
It seems Coke has a slight edge since the beginning of 2007: However, a more exhaustive comparison, shows just how far ahead Coke is: I’ve separated Coca-Cola from Coke to get a better idea of which term gets used more, but feel free to add them up.
Case Study: NBC’s Heroes
Heroes offers a great many opportunities for Digital Media Integration. Is NBC taking advantage of them?
Blast From the Past – Multidimensional Data Analysis
About eight years ago, I was analyzing television ratings at a leading network in Venezuela… when I came up with the following graph (see below). Rendering took forever in Excel, but the resulting image was not only beautiful, but highly informative. Have a look.
Gaming the Cheaters
The Problem Users of internet video websites trick the system to inflate the number of views recorded for a particular video. They may do this by setting several browser windows to auto-refresh on their video’s web page, or rigging a number of different computers to do the same thing, over and over again. A group…
A Recap of Recent Articles
A recap of recent articles on the blog to welcome new readers.
Rethinking Ratings
An analysis of current television ratings methods, why they’re inappropriate for the timeless internet and digital video recorder era, and suggestions for improving them.