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Take the Google Trends Pepsi Challenge
It seems Coke has a slight edge since the beginning of 2007: However, a more exhaustive comparison, shows just how far ahead Coke is: I’ve separated Coca-Cola from Coke to get a better idea of which term gets used more, but feel free to add them up.

Google TV is coming (and we told you so)
In April, 2006, I wrote: “Google is also making inroads into the set-top box business, hoping to bring television media straight into your television (whether it’s in your living room or your mobile phone).” Today, Google is finally announcing Google TV.
Case Study: NBC’s Heroes
Heroes offers a great many opportunities for Digital Media Integration. Is NBC taking advantage of them?
5 Mindset Shifts Every Media Executive Needs to Make
Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.
I’ve outlined five mindset shifts every media executive needs to make.
Rethinking Ratings
An analysis of current television ratings methods, why they’re inappropriate for the timeless internet and digital video recorder era, and suggestions for improving them.