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5 Mindset Shifts Every Media Executive Needs to Make
Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.
I’ve outlined five mindset shifts every media executive needs to make.
New Tools for Tracking NBC vs. CBS at YouTube
TubeMogul, the awesome online video traffic analysis tool, now (finally guys! 😉 ) offers embeddable charts, as well as a number of new social features. Here’s the latest month of YouTube data for NBC and CBS, showing NBC’s continuous lead over rival CBS. I’ve set the chart to show data from May 13 to Jun…
Take the Google Trends Pepsi Challenge
It seems Coke has a slight edge since the beginning of 2007: However, a more exhaustive comparison, shows just how far ahead Coke is: I’ve separated Coca-Cola from Coke to get a better idea of which term gets used more, but feel free to add them up.
Let me show you how French Coffee makes your brain happier (and other statistical lies)
Lies, damned lies and statistics (about TEDTalks) In a brilliantly tongue-in-cheek analysis, Sebastian Wernicke turns the tools of statistical analysis on TEDTalks, to come up with a metric for creating “the optimum TEDTalk” based on user ratings. How do you rate it? “Jaw-dropping”? “Unconvincing”? Or just plain “Funny”? [download tedPad here] Share it with your…
In Google Trends, Rock beats Paper
Today’s Trend chart shows that in the Googleverse, Rock beats Paper beats Scissors. Try that as an excuse next time your 5-yr old nephew beats you at RPS.
NBC and CBS Neck-and-Neck on YouTube ratings
According to the latest YouTube stats, NBC has caught up with CBS on total daily page views (*) at YouTube.