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Lookout MySpace, here comes Facebook
This is the first article of a series I’ll call GoogleTrending, where I use Google Trends to compare search terms and come to usually preposterous conclusions based on the trend charts. I hope you enjoy it. Share your favorite trend comparisons -or suggest ideas for new posts- using the comments form below. MySpace seems to…
5 Mindset Shifts Every Media Executive Needs to Make
Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.
I’ve outlined five mindset shifts every media executive needs to make.
Case Study: NBC’s Heroes
Heroes offers a great many opportunities for Digital Media Integration. Is NBC taking advantage of them?
New Google Analytics Reporting Features
Google Analytics has implemented a number of new features (which you may or may not see in your account yet, since they are in beta). I haven’t had the chance to play around with them, but this is what they look like…
Article Roundup and CBS-YouTube Data
A number of interesting articles and a recap of CBS|YouTube numbers for the last week.
Seasonal searches are seasonal – Doh!
Well, according to this latest Google Trends report, it seems people make more searches for each season during that particular season. It seems kind of obvious, in retrospect… but it’s interesting to note that searches for “summer” begin much earlier than for any other season.