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Will erinMedia Topple Nielsen?
Upstart media-research company erinMedia takes on ratings giant Nielsen.
NBC and CBS Neck-and-Neck on YouTube ratings
According to the latest YouTube stats, NBC has caught up with CBS on total daily page views (*) at YouTube.
Two Interesting Articles from Advertising Age
Two interesting articles today on Advertising Age’s website. One is about a 24-hr user-generated video website and the other about the necessity of commercial-ratings on network television.
The Advertiser’s Dilemma
As an advertiser, you’d want to optimize your purchases. But by the time you can tell a video is a runaway hit, you’ve not only probably lost the majority of your potential audience, but you’ll also have to pay a premium to advertise on that now world famous video.
Hamburger wolfs down Hot-dog
It’s a hamburger world, it seems. Except for every Fourth of July, when Nathan’s Hot-dog Eating Contest rolls around. Check out the Google Trends chart: