An Interesting Look at US Sports
It’s interesting that searches for Football peak during the beginning of the season and are way down by the time the Super Bowl rolls around. The same happens for Baseball.
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The Advertiser’s Dilemma
As an advertiser, you’d want to optimize your purchases. But by the time you can tell a video is a runaway hit, you’ve not only probably lost the majority of your potential audience, but you’ll also have to pay a premium to advertise on that now world famous video.
NBC Drops YouTube
Last week, NBC pulled the plug on its very successful YouTube channel. The following TubeMogul chart, shows NBC’s views dropped to zero on October 19th. NBC’s YouTube page no longer exists. The reason? NBC is launching their own video distribution network, Hulu. Is this a smart move? I understand NBC wanting to control (read: monetize)…
New Google Analytics Reporting Features
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Two Interesting Articles from Advertising Age
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Article Roundup and CBS-YouTube Data
A number of interesting articles and a recap of CBS|YouTube numbers for the last week.
Lookout MySpace, here comes Facebook
This is the first article of a series I’ll call GoogleTrending, where I use Google Trends to compare search terms and come to usually preposterous conclusions based on the trend charts. I hope you enjoy it. Share your favorite trend comparisons -or suggest ideas for new posts- using the comments form below. MySpace seems to…