An Interesting Look at US Sports
It’s interesting that searches for Football peak during the beginning of the season and are way down by the time the Super Bowl rolls around. The same happens for Baseball.
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Two Articles at MediaPost Publications
Reading recommendations for today: A couple of articles found on the MediaPost Publications website (registration is needed. For quick login credentials, visit BugMeNot). SMG Exec: Don’t Bet On Pre-Roll Don’t you just hate having to sit through a 30 second commercial just to watch a short internet video clip? The pre-roll ad (forcing the viewer…
Two Interesting Articles from Advertising Age
Two interesting articles today on Advertising Age’s website. One is about a 24-hr user-generated video website and the other about the necessity of commercial-ratings on network television.
Will erinMedia Topple Nielsen?
Upstart media-research company erinMedia takes on ratings giant Nielsen.
Web 3.0 still not here, Web 2.0 remains king
According to this Google Trends chart, the expected arrival of Web3.0 is still far in the distance. It’s still a Web2.0 world. But sit tight… it’ll be here soon enough.
Google Media
Google Media How Google will change the way you experience music, television and media in general. Google, Google, everywhere It seems you can find Google just about anywhere these days. Internet search? Check. Satellite mapping? Check. Photos? Check. Online shopping? Check and check. Advertising? Check. Web analytics? Check. Finance? Check. Video? Check. Music and television?…
Why Google Should Buy YouTube
There’s been a lot of speculation lately about a possible Google buyout of Internet video website YouTube for US$1.6B. A lot has been said about the potential value (or lack thereof) of YouTube and its future success (or demise). But why, exactly, would Google drop one-and-a-half billion dollars on YouTube? After all, Google already operates…