An Interesting Look at US Sports
It’s interesting that searches for Football peak during the beginning of the season and are way down by the time the Super Bowl rolls around. The same happens for Baseball.
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The Advertiser’s Dilemma
As an advertiser, you’d want to optimize your purchases. But by the time you can tell a video is a runaway hit, you’ve not only probably lost the majority of your potential audience, but you’ll also have to pay a premium to advertise on that now world famous video.
NBC and CBS Neck-and-Neck on YouTube ratings
According to the latest YouTube stats, NBC has caught up with CBS on total daily page views (*) at YouTube.
Detailed CBS-YouTube Weekly Stats and Charts
I’ve been compiling data since CBS published their press release about their first month on YouTube. Here are some charts with the Top 15 videos from the CBS channel on YouTube. I began gathering data on November 21 and have charted the week from Nov. 22nd to Nov.28 (inclusive).
Take the Google Trends Pepsi Challenge
It seems Coke has a slight edge since the beginning of 2007: However, a more exhaustive comparison, shows just how far ahead Coke is: I’ve separated Coca-Cola from Coke to get a better idea of which term gets used more, but feel free to add them up.
Digital Media Strategy | Featured Articles | Marketing and SEO | Ratings Analysis | Social Networking
5 Mindset Shifts Every Media Executive Needs to Make
Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.
I’ve outlined five mindset shifts every media executive needs to make.
Let me show you how French Coffee makes your brain happier (and other statistical lies)
Lies, damned lies and statistics (about TEDTalks) In a brilliantly tongue-in-cheek analysis, Sebastian Wernicke turns the tools of statistical analysis on TEDTalks, to come up with a metric for creating “the optimum TEDTalk” based on user ratings. How do you rate it? “Jaw-dropping”? “Unconvincing”? Or just plain “Funny”? [download tedPad here] Share it with your…