About eight years ago, I was analyzing television ratings at a leading network in Venezuela… when I came up with the following graph (see below). Rendering took forever in Excel, but the resulting image was not only beautiful, but highly informative. Have a look.
From the category archives:
Ratings Analysis
Two interesting articles today on Advertising Age’s website. One is about a 24-hr user-generated video website and the other about the necessity of commercial-ratings on network television.
As an advertiser, you’d want to optimize your purchases. But by the time you can tell a video is a runaway hit, you’ve not only probably lost the majority of your potential audience, but you’ll also have to pay a premium to advertise on that now world famous video.
An analysis of current television ratings methods, why they’re inappropriate for the timeless internet and digital video recorder era, and suggestions for improving them.
CBS, one of the US leading television networks, has launched a YouTube channel. So far the content is limited to short clips from late night television, sports highlights, program promos and news items.
I’m not particularly impressed with the available content (no full length shows yet) but I really like the fact that CBS has taken [...]
There’s been a lot of speculation lately about a possible Google buyout of Internet video website YouTube for US$1.6B. A lot has been said about the potential value (or lack thereof) of YouTube and its future success (or demise).
But why, exactly, would Google drop one-and-a-half billion dollars on YouTube? After all, Google already operates a [...]
Heroes offers a great many opportunities for Digital Media Integration. Is NBC taking advantage of them?
Google Media
How Google will change the way you experience music, television and media in general.
Google, Google, everywhere
It seems you can find Google just about anywhere these days. Internet search? Check. Satellite mapping? Check. Photos? Check. Online shopping? Check and check. Advertising? Check. Web analytics? Check. Finance? Check. Video? Check. Music and television? Err, not yet, [...]
