From the category archives:

Ratings Analysis

According to the latest YouTube stats, NBC has caught up with CBS on total daily page views (*) at YouTube.

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Will erinMedia Topple Nielsen?

by Carlos Granier-Phelps

Upstart media-research company erinMedia takes on ratings giant Nielsen.

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Two Articles at MediaPost Publications

by Carlos Granier-Phelps

Reading recommendations for today:
A couple of articles found on the MediaPost Publications website (registration is needed. For quick login credentials, visit BugMeNot).
SMG Exec: Don’t Bet On Pre-Roll
Don’t you just hate having to sit through a 30 second commercial just to watch a short internet video clip? The pre-roll ad (forcing the viewer to watch a [...]

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Gaming the Cheaters

by Carlos Granier-Phelps

The Problem
Users of internet video websites trick the system to inflate the number of views recorded for a particular video. They may do this by setting several browser windows to auto-refresh on their video’s web page, or rigging a number of different computers to do the same thing, over and over again. A group of [...]

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I’ve been compiling data since CBS published their press release about their first month on YouTube. Here are some charts with the Top 15 videos from the CBS channel on YouTube. I began gathering data on November 21 and have charted the week from Nov. 22nd to Nov.28 (inclusive).

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Article Roundup and CBS-YouTube Data

by Carlos Granier-Phelps

A number of interesting articles and a recap of CBS|YouTube numbers for the last week.

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A Recap of Recent Articles

by Carlos Granier-Phelps

A recap of recent articles on the blog to welcome new readers.

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Analyzing the CBS YouTube Stats

by Carlos Granier-Phelps

An analysis of CBS’s first month on YouTube, including an investigation on the viral growth of several CBS shows.

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Google Does Video Graphs

by Carlos Granier-Phelps

Google Video begins showing historical data for each video. My observations on this and what’s still missing (hint: a lot).

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About eight years ago, I was analyzing television ratings at a leading network in Venezuela… when I came up with the following graph (see below). Rendering took forever in Excel, but the resulting image was not only beautiful, but highly informative. Have a look.

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