From the category archives:

Ratings Analysis

What’s your f-index?

August 26, 2007
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New Tools for Tracking NBC vs. CBS at YouTube

June 13, 2007

TubeMogul, the awesome online video traffic analysis tool, now (finally guys! ) offers embeddable charts, as well as a number of new social features. Here’s the latest month of YouTube data for NBC and CBS, showing NBC’s continuous lead over rival CBS. I’ve set the chart to show data from May 13 to Jun 12, [...]

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NBC and CBS Neck-and-Neck on YouTube ratings

March 12, 2007

According to the latest YouTube stats, NBC has caught up with CBS on total daily page views (*) at YouTube.

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Will erinMedia Topple Nielsen?

February 7, 2007

Upstart media-research company erinMedia takes on ratings giant Nielsen.

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Two Articles at MediaPost Publications

December 11, 2006

Reading recommendations for today: A couple of articles found on the MediaPost Publications website (registration is needed. For quick login credentials, visit BugMeNot). SMG Exec: Don’t Bet On Pre-Roll Don’t you just hate having to sit through a 30 second commercial just to watch a short internet video clip? The pre-roll ad (forcing the viewer [...]

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Gaming the Cheaters

December 11, 2006

The Problem Users of internet video websites trick the system to inflate the number of views recorded for a particular video. They may do this by setting several browser windows to auto-refresh on their video’s web page, or rigging a number of different computers to do the same thing, over and over again. A group [...]

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Detailed CBS-YouTube Weekly Stats and Charts

November 30, 2006

I’ve been compiling data since CBS published their press release about their first month on YouTube. Here are some charts with the Top 15 videos from the CBS channel on YouTube. I began gathering data on November 21 and have charted the week from Nov. 22nd to Nov.28 (inclusive).

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Article Roundup and CBS-YouTube Data

November 29, 2006

A number of interesting articles and a recap of CBS|YouTube numbers for the last week.

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A Recap of Recent Articles

November 23, 2006

A recap of recent articles on the blog to welcome new readers.

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Analyzing the CBS YouTube Stats

November 22, 2006

An analysis of CBS’s first month on YouTube, including an investigation on the viral growth of several CBS shows.

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