From the category archives:

Ratings Analysis

New Google Analytics Reporting Features

November 6, 2008

Google Analytics has implemented a number of new features (which you may or may not see in your account yet, since they are in beta). I haven’t had the chance to play around with them, but this is what they look like…

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5 Mindset Shifts Every Media Executive Needs to Make

May 16, 2008

Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.

I’ve outlined five mindset shifts every media executive needs to make.

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Flickr now offers Photo Stats

December 13, 2007

Flickr is now offering statistics about the photos you keep on their website:

However, you have to tell them you want stats for your photos. So go to any of your images, click the “Photo stats” links (shown on the image above) and let Flickr know you want stats. They should begin to appear in a day. 

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An Interesting Look at US Sports

November 30, 2007

It’s interesting that searches for Football peak during the beginning of the season and are way down by the time the Super Bowl rolls around. The same happens for Baseball.

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Seasonal searches are seasonal – Doh!

November 18, 2007

Well, according to this latest Google Trends report, it seems people make more searches for each season during that particular season. It seems kind of obvious, in retrospect… but it’s interesting to note that searches for “summer” begin much earlier than for any other season.

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HD-DVD stuns Blueray

November 16, 2007

According to this Google Trends chart, HD-DVD is leaving Blueray in the dust. And we all know what dust will do to the laser in your player.

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Lookout MySpace, here comes Facebook

November 15, 2007

This is the first article of a series I’ll call GoogleTrending, where I use Google Trends to compare search terms and come to usually preposterous conclusions based on the trend charts. I hope you enjoy it. Share your favorite trend comparisons -or suggest ideas for new posts- using the comments form below.
MySpace seems to be [...]

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NBC Drops YouTube

October 23, 2007

Last week, NBC pulled the plug on its very successful YouTube channel. The following TubeMogul chart, shows NBC’s views dropped to zero on October 19th. NBC’s YouTube page no longer exists.

The reason? NBC is launching their own video distribution network, Hulu.
Is this a smart move? I understand NBC wanting to control (read: monetize) the distribution [...]

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