From the category archives:

Marketing and SEO

Is Apple Playing Games with iTunes Rentals?

May 24, 2008

Superbad, a movie previously available for rental on iTunes, is now only available for purchase. What’s going on?

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Go Viral with the 3 Stripes

May 19, 2008

Who knew the graffiti scene was so complex? This successfully-viral ad from Adidas, takes us behind the scenes with a graffiti artist:

The production quality of the ad is top-notch, the content is interesting (did you know there are several types of paint can nozzles available? I didn’t) and branding was subtle but effective. I have [...]

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5 Mindset Shifts Every Media Executive Needs to Make

May 16, 2008

Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.

I’ve outlined five mindset shifts every media executive needs to make.

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The MiamiTwits Twitter Group

January 20, 2008

Following Technosailor’s lead, and using his code, I’ve setup the MiamiTwits Twitter group for people in the Miami, FL area (and anyone else, really) who wish to subscribe.
All you need is:

a twitter account (of course)
follow @MiamiTwits
send a direct message to the group (e.g., d MiamiTwits Hello Miami!) and it will be automatically broadcast to the [...]

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Take the Google Trends Pepsi Challenge

November 29, 2007

It seems Coke has a slight edge since the beginning of 2007:

However, a more exhaustive comparison, shows just how far ahead Coke is:

I’ve separated Coca-Cola from Coke to get a better idea of which term gets used more, but feel free to add them up.

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HD-DVD stuns Blueray

November 16, 2007

According to this Google Trends chart, HD-DVD is leaving Blueray in the dust. And we all know what dust will do to the laser in your player.

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Lookout MySpace, here comes Facebook

November 15, 2007

This is the first article of a series I’ll call GoogleTrending, where I use Google Trends to compare search terms and come to usually preposterous conclusions based on the trend charts. I hope you enjoy it. Share your favorite trend comparisons -or suggest ideas for new posts- using the comments form below.
MySpace seems to be [...]

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Variety: RCTV’s “El Señor Presidente” film challenges Chavez

October 24, 2007

An interesting article in this week’s Variety highlights the production of the film “El Señor Presidente” by RCTV, based on Miguel Angel Asturias, a Guatemalan Nobel Laureate in Literature.
Read the complete article on Variety’s website.

‘El Señor Presidente’ challenges Chavez
By Anna Marie De La Fuente
RCTV, the 53 year old Venezuelan terrestrial network that was [...]

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Upside-down Marketing

October 18, 2007

As I was walking through downtown Miami the other day, I came upon the following sign:

It immediately reminded me of a recent post by Alex King about his business priorities. In a nutshell, he explains that he prioritizes his communications so that emails are replied to in the following order:

Current clients
Returning clients
Prospective clients
New potential clients

While [...]

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Using Twitter as a Marketing Tool

October 8, 2007

A friend recently asked me about ways his clients could use the power of social networks. As I was explaining to him the nuances of socnets as marketing tools, it occurred to me that Twitter could be used as a powerful marketing weapon. Imagine being able to immediately reach your clients with breaking news at [...]

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