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5 Mindset Shifts Every Media Executive Needs to Make

May 16, 2008

Media executives thinking about distributing their content online (and they all should) need to make important mindset shifts in order to understand what the digital revolution is all about, how it affects their business and what benefits it can bring to their operation.

I’ve outlined five mindset shifts every media executive needs to make.

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How companies that learn will take your lunch money

March 10, 2008

In an age of constant innovation, it’s important to identify behaviors within your company that may hinder its chances of success.
Do you belong to a learning organization? Is anyone keeping up with innovations? Are employees encouraged to do so? When an employee comes up with a new idea, does that idea make it through the [...]

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A List of News Organizations using Twitter

February 25, 2008

Several traditional media organizations are using Twitter to distribute breaking news and alerts in a timely manner. Many media employees are also using Twitter to inform their followers of news as they happen, before they get back to the newsroom.
I’ve tried to condense a list of traditional media organizations using Twitter, with links to their [...]

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The MiamiTwits Twitter Group

January 20, 2008

Following Technosailor’s lead, and using his code, I’ve setup the MiamiTwits Twitter group for people in the Miami, FL area (and anyone else, really) who wish to subscribe.
All you need is:

a twitter account (of course)
follow @MiamiTwits
send a direct message to the group (e.g., d MiamiTwits Hello Miami!) and it will be automatically broadcast to the [...]

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5 Observations on the State of Digital Media

November 9, 2007

I wrote this as the introduction to a report I presented a year ago, after attending the Forbes MEET conference, and was surprised at how relevant it still was… so I decided to share it with my blog readers.
1. Universal access to media distribution.
The traditional media outlets were used to managing an industry of scarce [...]

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Content-centric Communities

September 18, 2007
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Blast From the Past – Multidimensional Data Analysis

November 14, 2006

About eight years ago, I was analyzing television ratings at a leading network in Venezuela… when I came up with the following graph (see below). Rendering took forever in Excel, but the resulting image was not only beautiful, but highly informative. Have a look.

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The Advertiser’s Dilemma

November 13, 2006

As an advertiser, you’d want to optimize your purchases. But by the time you can tell a video is a runaway hit, you’ve not only probably lost the majority of your potential audience, but you’ll also have to pay a premium to advertise on that now world famous video.

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Rethinking Ratings

October 24, 2006

An analysis of current television ratings methods, why they’re inappropriate for the timeless internet and digital video recorder era, and suggestions for improving them.

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Where are the Editors?

October 19, 2006

Fellow blogger John Allsopp (dog or higher) writes about the future of blog reading, and how we’ll go from reading blogs to reading single posts.
In my personal experience, that’s exactly how it goes. Although I subscribe to several blogs, I find myself not checking them very often, instead relying on Google, Digg or Del.icio.us to [...]

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