Social Networking and Digital Media Strategy

The Pros and Cons of Twitter as News Source

In just one day, Twitter proved its worth as a viable news source while at the same time demonstrating how easy it is to spread false information.

Following Technosailor’s lead, and using his code, I’ve setup the MiamiTwits Twitter group for people in the Miami, FL area (and anyone else, really) who wish to subscribe.
All you need is:

a twitter account (of course)
follow @MiamiTwits
send a direct message to the group (e.g., d MiamiTwits Hello Miami!) and it will be automatically broadcast to the [...]

Tracking conversations with Twitter

Twitter just unveiled a new feature that allows you to track any word when it comes up in a public Twitter conversation. You could, for instance, instruct Twitter to let you know every time your name comes up in a conversation, or your hometown, favorite band, or latest trend you’re tracking.
Currently, tracking only works through [...]

Using Twitter as a Marketing Tool

A friend recently asked me about ways his clients could use the power of social networks. As I was explaining to him the nuances of socnets as marketing tools, it occurred to me that Twitter could be used as a powerful marketing weapon. Imagine being able to immediately reach your clients with breaking news at [...]

  
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