Well, according to this latest Google Trends report, it seems people make more searches for each season during that particular season. It seems kind of obvious, in retrospect… but it’s interesting to note that searches for “summer” begin much earlier than for any other season.
This is the first article of a series I’ll call GoogleTrending, where I use Google Trends to compare search terms and come to usually preposterous conclusions based on the trend charts. I hope you enjoy it. Share your favorite trend comparisons -or suggest ideas for new posts- using the comments form below.
MySpace seems to be losing steam as Facebook skyrockets. Facebook should surpass MySpace as a search destination by the end of the year.
Click on the image to open the actual search on Google Trends.
Twitter just unveiled a new feature that allows you to track any word when it comes up in a public Twitter conversation. You could, for instance, instruct Twitter to let you know every time your name comes up in a conversation, or your hometown, favorite band, or latest trend you’re tracking.
Currently, tracking only works through Twitter’s web and IM interfaces, which turns out to be a good thing.
This is how I’ve set up tracking:
- I use Twitter on my Mac through Twitterrific, which -as you will see- allows me to keep tracking results separate from my day-to-day twittering.
- Set up an IM account for Twitter. This will allow you to access the tracking functionality and receive results through your IM software. I use AdiumX and Twitter messages me through my gmail chat account.
- On your Twitter friends page, set Notifications OFF for all users (so their messages won’t show up on your IM and get lost amid tracking results). You’ll still get all their messages through Twitterrific.
- Using your IM software, send a message to the Twitter IM bot with tracking instructions. If, for example, you want to track any mention of Google’s stock ticker (GOOG), then simply send the message “track GOOG” to Twitter. You’ll immediately begin receiving updates, via IM, of any public Twitter conversation where the term “GOOG” comes up. The great thing about this is that your normal Twitter conversations will remain free of this additional message traffic.
- Once you see something interesting come up in your tracking results, you can use “whois username” to find out more about the person behind the post, and “follow username” to begin following this person on Twitter.
- If you decide to stop tracking a certain term, simply send “untrack term” to Twitter, via your IM software or the web interface. Send “track” to get a list of search terms currently being tracked.
It just occurred to me, while writing this post, that you could set up a nice stock tracker using this system. Simply enter the ticker symbol of whatever stock you’re interested in and see what the Twittersphere spews out. I’m gonna try it out and see what people are twittering about my favorite stocks.
What about you? How are you using Twitter’s tracker?
Just a quick update from San Francisco.
Tomorrow is my last day in San Francisco. In just a couple of days I’ve really gotten a nice feel for this town and really like it. There’s so much happening in the tech front… you could actually say they’re building the future here. Classes, conferences, companies… you name it, it’s here.
I went to the Exploratorium today and had a wonderful time. It’s great to see such a big museum built expressly to awaken the children’s imagination, curiosity and aspirations. And it’s not just for kids…
And now on to more blog related stuff…
The Forbes MEET 2006 conference was great. The panel format they used is simply outstanding and lends itself to very insightful conversations among the participants. The Forbes editors did a very good job of guiding the conversation and keeping things on track. I’m really glad there were zero powerpoint presentations (which usually end up being self-serving company ads). I’ll be posting details and observations of each panel as soon as I get back home.
Apparently, Comedy Central has asked YouTube to remove all of their material from their servers. Interesting. No talk yet of a Comedy Central YouTube Channel, a la CBS, although they are already selling their content on Google Video.
To wrap things up, it seems Google’s AdSense audio version is almost ready for release, which should give a nice boost to the podcast industry.
Summary: An analysis of current television ratings methods, why they’re inappropriate for the timeless internet and digital video recorder era, and suggestions for improving them.
Traditional television ratings reports let TV executives and analysts study the behavior of a particular show or series, displaying the number of viewers each show had, broken down by demographic targets. This allows the television industry to determine which show won a particular time slot (e.g., Friday 9pm to 10pm), how it performed among a particular demographic (e.g., Males 18-34yrs) and how it has evolved (in the case of serials) over time (e.g., Are there more or less people watching it).
But what happens when viewers can watch any show at any time? When viewers don’t have to choose one show over another on a rival network? What happens when you can’t tell for sure who your viewers are?
The internet and TiVos give the viewer unprecedented freedom over when, where and what to watch. Soon it won’t be possible to tell for sure how many people are watching any given show, using traditional ratings tools such as AGB/Nielsen‘s Peoplemeters. Programming executives won’t have to worry about what the rival networks are showing at the same time as their new hit show. And ratings analysts won’t be able to track a new series’ behavior by simply looking at how each episode did on its air date.
Two hit shows going head-to-head on rival networks? Not a problem: watch one and record the other for later viewing (or get it from the Net). Missed last week’s premiere episode? No problem there either: watch it online, download it off bit torrent or pay for it on iTunes. Some of this you can easily track, but some you can’t.
Analysts will need to track each episode over time and then track the series as a whole. A VERY SIMPLIFIED graphic might look something like this, with a running total for each episode over the time of the series:
Any viewer can watch any episode from its air date to the end of the series (and beyond). This allows viewers to catch-up after the series has started or to catch any episode they may have missed. Of course, the whole concept of missing an episode disappears in the TiVo/Internet model. But in addition to tracking how many times a particular episode was watched or downloaded, you should also be tracking what’s happening with the rest of the show’s internet presence. Are viewers reading the characters’ blogs? Are they discussing the show in the forums? Are they setting up fan websites? Linking to the Myspace profiles? Uploading mashups of show clips? Not only must you track the show’s behavior over time and over several distribution methods, but you must also track and measure the user experience surrounding the show.
And finally, how do you solve the demographic problem: if you don’t know who your viewers are, how do you target them? The answer is both simple and complex. I believe that traditional demographic targets are on the way out. Social networks and special interest groups are the new targets… and these are much easier to track via the Internet than the old ones. You may not be able to tell whether a particular viewer is male or female, young or old, wealthy or not, but you can tell what news s/he reads, what games s/he plays and which people s/he hangs out with (to a certain degree, of course). One minor detail… you can’t (or shouldn’t) add apples and oranges. Traditional television ratings data categorizes viewers by demographic targets such as age, sex, location and income (because someone takes the time to visit each household in the sample and verify this information). And whereas traditional ratings analysis has always relied on a sample set of data subjects, internet traffic and behavior analysis has always examined the whole dataset. Eventually it shouldn’t be too hard to homogenize both sets of data, either by linking traditional television viewers to their online behaviors, or simply by expanding their interviews to include enough data to categorize them.
Currently, Google and YouTube limit their video data to a traditional web-traffic analysis mindset: most viewed, most recent, most subscribed. Coming from an Internet world, they fail to see the need (or maybe even the possibility) of better, more detailed reports (Yes, it could also be that they keep these reports hidden from the outside world).
As for me, I’d love to know how the most watched videos on YouTube evolved over time. Have they peaked? Are they growing? Who watches them? How about a Google Finance like chart, linking views to blog/news mentions? Which video has been linked-to the most (this one is actually on YouTube)? Which videos have been dugg and how many diggs did they get? Actually… I’d just love to work there and get it done myself!
In my personal experience, that’s exactly how it goes. Although I subscribe to several blogs, I find myself not checking them very often, instead relying on Google, Digg or Del.icio.us to point me in the right direction. Of course there are still some industry blogs I check on a daily basis (GigaOM, TechCrunch, Mashable), but the rest of my reading (such as Allsopp’s article) is simply per-post.
Bloggers have many and varied interests and more than likely, not all of their posts will be of interest to me. Though you may read my blog because you’re interested in Digital Media strategies, that is no guarantee that you share my interest in Privacy, Security and Usability.
Which brings us to a new problem (or more accurately, a new version of an old problem): in a world of endless content, how do we quickly find the good bits?
While television has had programming experts choosing what and when to show (in addition to hundreds of specialty channels with even more specialized programmers) and newspapers have editors, in the online world we’ve had to rely on automatic digital aggregators (usually based on tags or keywords) or other users (most of whom we know nothing about) to choose the most relevant content.
Other services, such as Findory, look at your reading patterns in order to show you relevant information (as long as you read it through their interface). And though I’ve used Findory before, I haven’t yet been able to integrate it into my daily workflow (and I always get the feeling I’m missing out on some relevant item – I’m not quite sure why that is).
The problem with digital aggregators is that not everyone tags their content, there’s no tagging standard, and not all tagged content is good or even relevant. I’ve subscribed to Google Alerts and Technorati tags, but must compromise between general tags -and lots of false positives or irrelevant content- or very specific search terms -and thus missing out on some possibly relevant articles.
On services like Digg it’s very easy for a group of users to control the system and get their content on the front page. Get a bunch of your friends to digg each other’s articles and you’ve instantly got a leg up on everyone else.
And though I mostly use Del.icio.us to search for my own bookmarked information, I’ve noticed its search results are usually quite relevant. I believe this has to do with users tagging content for their own future use -as opposed to tagging for the community- and do a better job with it.
What we need is the online equivalent of editors. A trusted and accountable system to separate the good from the ugly. But, do we want them? Have we moved away from traditional media (from newspapers towards blogs) only to come back to a traditional model? Or is this a new, evolved model, where power remains in the reader’s hands?
The answer probably lies in a mixed system, borrowing the best of both worlds, much like TiVo has done. TiVos (or Digital Video Recorders) allow you to record your favorite shows and watch them at a later time. You’re no longer tied to a particular station’s offerings or timeslots. In a sense, you’re a programmer: you decide what is on and at what time. But, and this is important, you only get to choose from a pre-established pool of content. Yes, it may be great to watch Lost, Heroes and 24 back to back, even though they may be on competing timeslots or different days on broadcast TV, but you’re still picking your shows from what the network programmers think are the best of the best.
It will be interesting to see what happens when Apple‘s iTV comes out, or when Google finally decides to offer a Universal Video Recorder and you can choose your content from broadcast (chosen by programmers) and the Internet (chosen by you or some search / tagging / voting / aggregator service).
What do you think? Will we be letting editors choose our content? Or will we keep searching on our own for the best content? Where’s the middle ground? Leave a comment and let the world know what you think.
There’s been a lot of speculation lately about a possible Google buyout of Internet video website YouTube for US$1.6B. A lot has been said about the potential value (or lack thereof) of YouTube and its future success (or demise).
But why, exactly, would Google drop one-and-a-half billion dollars on YouTube? After all, Google already operates a similar service, Google Video, complete with money-making functions such as advertising and pay-per-view/download.
What value can YouTube bring to Google?
The first obvious answer is market share. According to some estimates, YouTube serves up 60% of the online video market… more than 100 million videos per day. But you’d think with $1.6B Google can boost their own market share (estimated at 10%).
Content would be the other possible answer, but I don’t think YouTube’s collection of user generated content is worth that much, even if you manage to place advertising on them.
Some people have gone as far as suggesting Google simply needs to invest some of their war chest money and somehow came upon YouTube as an acquisition target. If that’s the case, then let me suggest Google should buy lottery tickets instead.
The rest of the theories revolve around Google buying a YouTube to eliminate competition. While a valid point, Google hasn’t normally resorted to gobbling up competitors, usually preferring to buy companies offering services that complement rather than compete with Google.
So, what does Google see in YouTube?
I like to think Google is a smart company with big plans, so I analyze them with this in mind. Think Big. Think Smart.
Google wants to dominate online video distribution and with it, online video ratings. Without ratings you can’t really sell highly-profitable advertising. And without a majority of distribution market share, you can’t really accurately measure ratings.
Google is allegedly interested in competing with Nielsen in the ratings market and in collaborating with Apple on their upcoming iTV product. I’ve written previously about Google’s potential as a Universal Personal Video Recorder (Tivo on steroids). And just recently Google held a think tank with the top US media executives (YouTube was also present). Something’s definitely cooking.
YouTube offers a quick ticket to this online media distribution empire, because YouTube has the market share but, more importantly, the data.
YouTube has over a year of extensive viewership data, detailing how / where / when and what people like to watch. Make no mistake, this is VERY valuable data. In a country with an estimated 110 million television households, YouTube’s 100 million videos served daily provide a treasure trove of data, ready to be mined, analyzed and monetized.
Buying YouTube would give Google a majority share of the Internet video market, along with the important rating’s data to monetize these videos via Google Ads.
More importantly, owning a majority share of the video market would allow Google to collect and commercialize CREDIBLE ratings data, which it could then share with the major networks and content owners, distribute their videos online, and get a cut of the ad revenue.
The Copyright Issue
A favorite argument of late is that as soon as a big player buys YouTube, said player would be sued into oblivion by copyright holders. While that may hold a grain of truth, YouTube has actively policed the website for copyright violators when alerted by the rightful copyright owner. YouTube has also signed agreements with major players, such as the one recently signed by my good friend Alex Zubillaga of Warner Music, for content distribution and revenue sharing via YouTube.
I believe Google has even better relations with these major players and with credible and comprehensive ratings data to share could easily sign distribution and revenue sharing agreements with them.
The Big Picture
All of this won’t certainly come together over night. Too many loose ends need to be tied, agreements need to be made and signed, and technology needs to be put in place. But I can certainly see a road map outlining the steps ahead for Google.
1. The first stage involves the acquisition of YouTube and its integration into Google Video. Agreements with the major networks and content producers will allow the distribution of videos via Google. Most of these players already distribute their videos online for free, so a bigger potential audience combined with ratings data would certainly be appetizing.
2. Stage two would involve integration with services such as Apple’s iTV, allowing viewers to play downloaded content (along with ads) on their televisions. Google could combine viewing history with search history to further finetune the ads displayed.
3. Stage three would allow viewers to record programs on Google’s servers and watch them at a later time. Additionally Google would have the capacity to allow revenue sharing agreements with local network affiliates, according to the viewer’s geographical location.
Of course all this depends on whether Google is indeed interested in taking a shortcut by buying YouTube. And if YouTube is not yet aware of these ramifications, if I were them, I’d certainly start raising the price.
Comments are always welcome. I’d love to discuss these ideas.
UPDATE: Shortly after writing this article, Google did indeed proceed with the purchase of YouTube for US$1.65 Billion in stock… which I actually think is a bargain. Stay tuned for a post-buyout article.
So there I was, wide awake in my bed, wondering if the Crestor was keeping me from catching some much needed Zzzzs, when I decided to scramble over to my HP Media Center PC and check what was new on Digg. Over on my number two display, a trusty old 17″ BenQ FP731, my RSS aggregator, KlipFolio, diligently scrolled the latest Digg news. One headline caught my eye:
I clicked and waited mere milliseconds for Digg to pop-up on my primary monitor, an awesome Gateway HD FPD2185W. I read the comments on Digg and quickly had Firefox whisking me away to chartreuse’s Beta blog. As the post came up, I decided a late-nite snack was necessary to accompany this mix of marketing savvy and Paris Hilton photos.
The article is brilliant and shows how Hilton has exploited the attention economy to advance her own career. According to chartreuse, Paris is the queen of links, gratuitously dropping brands, locations and names whenever possible.
Though she hired a publicist to get her on Page 6, she never really talked about herself. She talked about other people. She would mention the designers of her clothes, the club she was going to, who made the sweater for her dog, all without any guarantee of any return. She just threw out links.
It’s gotten to the point where people are using the tactic of rejecting Paris as a marketing tool.
What the article doesn’t go into is how to apply this to your blog (as originally promised in the misleading Digg title). I’m not sure that dropping names on your blog will guarantee you rich marketing campaigns, but everyone knows that cross-linking helps boost where you appear in Google search results. So the best way to do a Paris Hilton on your blog is probably to link to other blogs of interest to your readers or articles and hopefully get some links back in return.
If you pay attention to other bloggers (and your content/banter/mojo is smart), they’ll eventually pay attention to you. Smart comments on popular blogs will also boost your “attentioness” on the Internet. But as usual, the best way is to provide smart, useful content for your readers. Unless you’re Google or Digg or YouTube or Paris and are simply a platform for the sale and promotion of attention.
This article comes to you thanks to WordPress blogs, Dreamhost hosting (use promo code 29OFF for $29 off any hosting plan), the Microsoft Windows XP operating system (at least until I get an Apple MacBook Pro), Sysinternals utilities and the wonderfully elusive CreateShortcut util by Jeff Key.
Amazingly enough, second among the search results was the following text:
“ESPN: On late Thursday night Andre Agassi bowed out of the US Open…
… following his third round loss to Benjamin Becker.”
Interesting… the article is dated September 01, 2006, and as I recall Agassi won last night’s second round match against Baghdatis. Agassi won’t get to play is third round match against Becker for a couple more days.