Social Networking and Digital Media Strategy

Take the Google Trends Pepsi Challenge

It seems Coke has a slight edge since the beginning of 2007:

However, a more exhaustive comparison, shows just how far ahead Coke is:

I’ve separated Coca-Cola from Coke to get a better idea of which term gets used more, but feel free to add them up.

An interesting article in this week’s Variety highlights the production of the film “El Señor Presidente” by RCTV, based on Miguel Angel Asturias, a Guatemalan Nobel Laureate in Literature.
Read the complete article on Variety’s website.

‘El Señor Presidente’ challenges Chavez
By Anna Marie De La Fuente
RCTV, the 53 year old Venezuelan terrestrial network that was [...]

Using Twitter as a Marketing Tool

A friend recently asked me about ways his clients could use the power of social networks. As I was explaining to him the nuances of socnets as marketing tools, it occurred to me that Twitter could be used as a powerful marketing weapon. Imagine being able to immediately reach your clients with breaking news at [...]

  
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