Nov 09 2007
Posted by Carlos Granier-Phelps and filed under Digital Media Strategy, Featured Articles, Social Networking
I wrote this as the introduction to a report I presented a year ago, after attending the Forbes MEET conference, and was surprised at how relevant it still was… so I decided to share it with my blog readers.
1. Universal access to media distribution.
The traditional media outlets were used to managing an industry of scarce [...]
blogging citizen-journalism digital-media-integration internet-television local news social-networks technology traditional-television user-generated-content
Jun 13 2007
Posted by Carlos Granier-Phelps and filed under Ratings Analysis
TubeMogul, the awesome online video traffic analysis tool, now (finally guys! ) offers embeddable charts, as well as a number of new social features.
Here’s the latest month of YouTube data for NBC and CBS, showing NBC’s continuous lead over rival CBS.
I’ve set the chart to show data from May 13 to Jun 12, 2007 [...]
demographic digital-media-integration internet-television productivity television-industry television-ratings utilities video youtube
Just a quick update from San Francisco.
Tomorrow is my last day in San Francisco. In just a couple of days I’ve really gotten a nice feel for this town and really like it. There’s so much happening in the tech front… you could actually say they’re building the future here. Classes, conferences, companies… you name [...]
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Oct 24 2006
Posted by Carlos Granier-Phelps and filed under Featured Articles, Ratings Analysis, Social Networking
An analysis of current television ratings methods, why they’re inappropriate for the timeless internet and digital video recorder era, and suggestions for improving them.
advertising bit-torrent blogging demographic digg digital-media-integration digital-video-recorder entertainment google internet-television itunes search tagging television-industry television-ratings traditional-television user-generated-content video youtube
Oct 20 2006
Posted by Carlos Granier-Phelps and filed under Digital Media Strategy, Ratings Analysis, Social Networking
CBS, one of the US leading television networks, has launched a YouTube channel. So far the content is limited to short clips from late night television, sports highlights, program promos and news items.
I’m not particularly impressed with the available content (no full length shows yet) but I really like the fact that CBS has taken [...]
advertising digital-media-integration entertainment internet-television user-generated-content video youtube