Posts tagged as:

digital-video-recorder

Two Interesting Articles from Advertising Age

November 14, 2006

Two interesting articles today on Advertising Age’s website. One is about a 24-hr user-generated video website and the other about the necessity of commercial-ratings on network television.

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Rethinking Ratings

October 24, 2006

An analysis of current television ratings methods, why they’re inappropriate for the timeless internet and digital video recorder era, and suggestions for improving them.

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