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advertising

Article Roundup and CBS-YouTube Data

November 29, 2006

A number of interesting articles and a recap of CBS|YouTube numbers for the last week.

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A Recap of Recent Articles

November 23, 2006

A recap of recent articles on the blog to welcome new readers.

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Google Does Video Graphs

November 18, 2006

Google Video begins showing historical data for each video. My observations on this and what’s still missing (hint: a lot).

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Two Interesting Articles from Advertising Age

November 14, 2006

Two interesting articles today on Advertising Age’s website. One is about a 24-hr user-generated video website and the other about the necessity of commercial-ratings on network television.

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The Advertiser’s Dilemma

November 13, 2006

As an advertiser, you’d want to optimize your purchases. But by the time you can tell a video is a runaway hit, you’ve not only probably lost the majority of your potential audience, but you’ll also have to pay a premium to advertise on that now world famous video.

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An Informal Chat with Second Life Creator Philip Rosedale

November 9, 2006

The first Forbes MEET Conference was a blast. The panels were great and the people attending were even better.

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San Francisco Updates

October 30, 2006

Just a quick update from San Francisco. Tomorrow is my last day in San Francisco. In just a couple of days I’ve really gotten a nice feel for this town and really like it. There’s so much happening in the tech front… you could actually say they’re building the future here. Classes, conferences, companies… you [...]

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Rethinking Ratings

October 24, 2006

An analysis of current television ratings methods, why they’re inappropriate for the timeless internet and digital video recorder era, and suggestions for improving them.

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Off to the MEET 2006 Forbes Conference

October 23, 2006

I’m off to Forbes’ MEET 2006 Conference (tomorrow and Wednesday at the Beverly Hills Hotel). The conference theme is: Reaping Riches in the Media and Entertainment Revolution. Check out the conference website for the agenda and list of speakers. I’m not sure what the blogging policy will be, but I’ll certainly try to post live [...]

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CBS Launches YouTube Channel

October 20, 2006

CBS, one of the US leading television networks, has launched a YouTube channel. So far the content is limited to short clips from late night television, sports highlights, program promos and news items. I’m not particularly impressed with the available content (no full length shows yet) but I really like the fact that CBS has [...]

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