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Why ABC’s ‘Lost’ Is the Future of Online Media

ABC’s “Lost” has done more than any other media before it to enable interaction around a brand on multiple platforms. It is the first truly pan-media experience, and that holds lessons for content producers everywhere.
“Lost” is everywhere. It’s a television show that was born in a traditional analog world but came of age in a digital world where the very idea of “television” is giving way to the idea of ubiquitous, platform-agnostic video.

But the show’s presence extends beyond just video. Viewers interact with the brand on multiple platforms. There are Web sites devoted to translating the whispers heard on the show. People track the literary works mentioned. ABC has even created fake Web sites for elements of the show, like for the band Driveshaft.

CBS launches entertainment Web site - Yahoo! News

CBS Corp. has launched a Web site that will offer new programming as well as some of its existing TV shows, as competition intensifies between broadcasters and Internet firms such as Google Inc.

The site, called innertube, was launched on Thursday and will be free to viewers and supported by advertising. Cadbury Schweppes, Chili’s, Pier 1 Imports Brinkmann Corp. and Verizon SuperPages.com are its initial advertising sponsors, CBS said.

» The new meaning of programming | Between the Lines | ZDNet.com

But what happens when broadcast networks start putting up TV shows on the web, like ABC and Fox announced last week. Put another way, what happens to the value and need for traditional media programming when a show is placed on a non-linear medium like the web? Does making a show viewable on-demand negate the need for programming?

What’s next in telecommunications? | Tech News on ZDNet

What’s next in telecommunications?

As the most influential executives in the telecommunications
industry gather this week in Las Vegas for their annual powwow, they’re
more likely to be talking about TV than phones.

Judging from the diverse list of keynote speakers, it’s easy to see
that the phone business is readying itself for cataclysmic change. The
traditional telecommunications market has already begun consolidating in anticipation.

New technology developments are making it possible for content owners,
such as Disney, and Internet companies, such as Google and Yahoo, to
also become competitors to the cable and phone companies, since these
companies will also be able to deliver telephony and video services.

Wired 14.03: START

DVRs, DVDs, iTunes Video - no one watches TV in real time anymore. So Nielsen Media Research, the venerable monitor of America’s viewing habits, is rebooting.

Digital Spy - Broadcasting - ABC to test online streaming in April

ABC
ABC will test streaming of its network programming online next month, according to various reports.

The shows would be available eight hours after their broadcast airing through abc.com, with commercials included.

Popular ABC shows such as Desperate Housewives and Lost are already available for download in the US at $1.99 (£1.15) a shot through iTunes.

TechCrunch » Comparing The Flickrs of Video.

Tabla comparativa de servicios de distribucion de videos. Entre estos, Revver coloca publicidad dentro de los videos y comparte las ganancias con el autor.

Como siempre, los comentarios al articulo tienen bastante informacion.

Este artículo utiliza el ejemplo de los Juegos Olímpicos de Invierno en Torino para explicar lo complejo del nuevo panorama mediático y las enormes oportunidades en newmedia.

Pete Blackshaw habla sobre el futuro de la televisión y da algunas ideas interesantes de contenidos para newmedia.

Are you ready for the small screen?

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