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Why ABC’s ‘Lost’ Is the Future of Online Media

ABC’s “Lost” has done more than any other media before it to enable interaction around a brand on multiple platforms. It is the first truly pan-media experience, and that holds lessons for content producers everywhere.
“Lost” is everywhere. It’s a television show that was born in a traditional analog world but came of age in a digital world where the very idea of “television” is giving way to the idea of ubiquitous, platform-agnostic video.

But the show’s presence extends beyond just video. Viewers interact with the brand on multiple platforms. There are Web sites devoted to translating the whispers heard on the show. People track the literary works mentioned. ABC has even created fake Web sites for elements of the show, like for the band Driveshaft.

MediaGuardian.co.uk | Media | BBC unveils radical revamp of website

The BBC today unveiled radical plans to rebuild its website around user-generated content, including blogs and home videos, with the aim of creating a public service version of MySpace.com.

» The new meaning of programming | Between the Lines | ZDNet.com

But what happens when broadcast networks start putting up TV shows on the web, like ABC and Fox announced last week. Put another way, what happens to the value and need for traditional media programming when a show is placed on a non-linear medium like the web? Does making a show viewable on-demand negate the need for programming?

MercuryNews.com | 03/13/2006 | Smut goes wireless; critics sound alarm.

Call it pornography for iPods. Smut for smart-phones. Call it what you will, mobile pornography is a growing business.

Adult content is already the top Google search for most mobile Web browsers, and thousands of soft-core porn videos have been downloaded since appearing on Apple Computer’s iTunes store. With the popularity of video-enabled phones and music players like the video iPod, mobile porn seems like a natural next big thing.

Get FireAnt: Better than Television | Directory

FireAnt is your personal connection to the online media universe!
Get FireAnt FireAnt delivers a rich media experience through a simple to use, unified viewer that lets you watch all types of content without having to worry about which format it is (Quicktime, Windows Media, Real, Flash, MP3, and more).

Democracy - Internet TV Platform - Free and Open Source

Download and watch all the best internet TV shows and videos in one powerful application. New channels arrive daily in the built-in Channel Guide.

TechCrunch » Comparing The Flickrs of Video.

Tabla comparativa de servicios de distribucion de videos. Entre estos, Revver coloca publicidad dentro de los videos y comparte las ganancias con el autor.

Como siempre, los comentarios al articulo tienen bastante informacion.

¿Qué es CGM? CGM es el término en inglés para “consumer-generated media.” Tratando de no cambiar las siglas -y así evitarnos más confusión- lo traduje como “consumidores generando media.” También tenemos CGM2, “consumidores generando multimedia.” Se aceptan sugerencias para mejores términos, utilizando CGM y CGM2.

Pueden encontrar una explicación detallada del término y sus ejemplo en este artículo.

Algunas posibilidades para CGM:

• CGM: ¡Cómo generan media!
• CGM: Cámaras Grabando Mucho
• CGM: ¡Córcholis! ¿Grabaron Más?
• CGM: Contenido Generado por Mi/Muchos/Muchachos/Mequetrefes

Este artículo utiliza el ejemplo de los Juegos Olímpicos de Invierno en Torino para explicar lo complejo del nuevo panorama mediático y las enormes oportunidades en newmedia.

Pete Blackshaw habla sobre el futuro de la televisión y da algunas ideas interesantes de contenidos para newmedia.

Are you ready for the small screen?