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NBC, Affiliates Form Video Joint Venture

NBC Universal and its 213 affiliate stations have formed a joint venture to sell news, lifestyle, sports, weather and other video generated by local stations, it was announced Wednesday.

The new company, tentatively called National Broadband Co., is intended to give NBC stations access to millions of dollars in advertising migrating from traditional TV to the Internet.

The joint venture "will allow us to serve the market that seems to have an insatiable appetite for video," said Terry Mackin, chairman of the NBC Affiliates Board.

The company will be majority owned by NBC and offer behind-the-scenes and other video from the NBC Universal library along with footage produced by affiliates.

The new company is still developing a strategy to profit from the hundreds of hours of video produced daily.

Some scenarios discussed during a conference call included selling video to Web portals such as Yahoo Inc. (Nasdaq:YHOO - news) as well as creating a new site where viewers could watch segments produced by local stations.

The joint venture is not likely to include prime time programming that NBC is selling through Internet download services such as Apple Computer Inc.’s iTunes.

The network is in discussions with affiliates about splitting those revenues. But executives said they see a much more lucrative market forming for video produced by local stations.

"Revenue share for portable devices would be very small compared to this business," Mackin said.

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Blogs ‘essential’ to a good career

Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.

‘’It’s the new public relations and it’s the new home page. Instead of a static home page, you have your blog," he said. It’s a way to let people know what you are thinking about the field that interests you.

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Wading through waffle a turn-off for web users

Companies should create websites with terse, engaging language and logical designs.

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Joe’s blog has much more influence than you think

BLOGGERS and internet pundits are exerting a "disproportionately large influence" on society, a report by technology researchers says.

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PBS considers putting shows online | Reuters.com

The Public Broadcasting System is considering making its television shows available on the Internet or portable devices like MP3 players, its new president and chief executive officer said on Monday.

PBS is also weighing whether to partner with technology companies, in the same way that Walt Disney Co. has teamed up with Apple Computer Inc. to sell episodes of some of its ABC television network series on iTunes for downloading to iPods, CEO Paula Kerger said.

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Invention: The TV-advert enforcer

If a new idea from Philips catches on, the company may not be very popular with TV viewers. The company’s labs in Eindhoven, The Netherlands, has been cooking up a way to stop people changing channels to avoid adverts or fast forwarding through ads they have recorded along with their target programme.

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Classic cartoons for iPods - available now

Mighty Mouse y sus amigos llegan al iPod

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The MySpace Generation

The MySpace Generation: They live online. They buy online. They play online. Their power is growing.

Excelente artículo sobre los social-networks y las Generación @.

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Yahoo To Offer PC DVR Services, Buys Meedio

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With JogaTV, Nike Pushes Soccer Videos to U.S. Fans

Nike recently rolled out an "Internet TV" channel called JogaTV for U.S.-based soccer fans.

The video application is part of the company’s new Joga.com global social networking effort, undertaken last month with Google as a partner.

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