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Local TV’s Clear Shot At The Net

Local TV’s Clear Shot At The Net
Demand for video ads could be the stations’ salvation.

Why ABC’s ‘Lost’ Is the Future of Online Media

ABC’s “Lost” has done more than any other media before it to enable interaction around a brand on multiple platforms. It is the first truly pan-media experience, and that holds lessons for content producers everywhere.
“Lost” is everywhere. It’s a television show that was born in a traditional analog world but came of age in a digital world where the very idea of “television” is giving way to the idea of ubiquitous, platform-agnostic video.

But the show’s presence extends beyond just video. Viewers interact with the brand on multiple platforms. There are Web sites devoted to translating the whispers heard on the show. People track the literary works mentioned. ABC has even created fake Web sites for elements of the show, like for the band Driveshaft.

CBS launches entertainment Web site - Yahoo! News

CBS Corp. has launched a Web site that will offer new programming as well as some of its existing TV shows, as competition intensifies between broadcasters and Internet firms such as Google Inc.

The site, called innertube, was launched on Thursday and will be free to viewers and supported by advertising. Cadbury Schweppes, Chili’s, Pier 1 Imports Brinkmann Corp. and Verizon SuperPages.com are its initial advertising sponsors, CBS said.

MICROSOFT TO ANNOUNCE FIRST TWO VIDEO-PRODUCTION DEALS FOR MSN ONLINE

Microsoft will announce today a series of deals with independent production companies to produce video for MSN online.

The first two partnerships are with Reveille, creator of TV shows such as NBC’s “The Office'’ and “The Biggest Loser,'’ and Be Jane, which produces home-improvement videos for women. Microsoft expects to ink more agreements with different production companies in coming months.

Newspaper execs hopeful for industry’s future

Gary Pruitt, chairman and chief executive officer of McClatchy, and Dean Singleton, vice chairman and chief executive officer of MediaNews, agreed that newspapers aren’t headed for extinction despite the slow erosion of readers. The industry is holding up better than television and radio, which are fragmenting.

But the Internet is another matter.

MediaGuardian.co.uk | Media | BBC unveils radical revamp of website

The BBC today unveiled radical plans to rebuild its website around user-generated content, including blogs and home videos, with the aim of creating a public service version of MySpace.com.

Cable TV companies, AT&T at odds over regulatory bill

AT&T and cable companies operating in California squared off Monday in Sacramento over a proposed bill that would radically change how television is regulated in the state.

» The new meaning of programming | Between the Lines | ZDNet.com

But what happens when broadcast networks start putting up TV shows on the web, like ABC and Fox announced last week. Put another way, what happens to the value and need for traditional media programming when a show is placed on a non-linear medium like the web? Does making a show viewable on-demand negate the need for programming?

Otro editor de videos online. Permite subir videos, mezclarlos con otros y distribuirlos.

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Use the eyespot Mixer to edit and combine your videos, music and photos online! Share your video and mixes with the world for Free.

Más información sobre eyespot en ajaxLaunch.

Beyond TV es un sistema de SnapStream que permite usar una computadora para grabar televisión automáticamente, permitiéndonos ver nuestros programas favoritos a la hora que nos convenga, adelantar los comerciales, distribuir via wifi, etc.

SnapStream Beyond TV: PC PVR software

Beyond TV is how television was meant to be watched…

Record and watch TV with your PC. Gain control over your entertainment experience. With Beyond TV, you determine what you want to watch and when you want to watch it. With incredible features and extensive setting options, TV is under your control.