Betting on the big bundle
MercuryNews.com | 06/26/2006 | Betting on the big bundle
Actually, the big cable and phone companies want to do it for you.
They’re hoping that by investing in businesses beyond what they’re
known for, they’ll be able to offer customers bundles, or what they
call the “quadruple play:'’ Internet, television and home- and
cell-phone service, all from one company. They’re banking that
consumers will prefer the convenience of getting one bill from one
provider rather than choosing from the growing number of phone, TV and
Internet options.
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