Christie Hefner: How Playboy Protects Its Assets
Christie Hefner: How Playboy Protects Its Assets
With more than 53 years of multimedia content under its belt, Playboy Enterprises takes content management and rights management very seriously.
What is Playboy’s biggest information-technology challenge?
Moving from seeing information technology as a corporate cost center to embracing it as a business driver, staffing the function that way and then using technology to translate all of our content—video, audio, print—into digital content so that it can then be accessible and repurposed and re-presented in all the different media.
(…) there’s an increasing consumer interest in accessing short amounts of content. So a 90-minute movie or a 60-minute TV show is not infinite, but you can divide it up into different pieces. Organizing that content in a way that’s accessible would have to be at the top of the list.
Romulo Said,
February 21, 2006 @ 12:02 am
The protect their content with bras.
The secreti is division, separate the content in different extracts…..
admin Said,
February 21, 2006 @ 12:06 am
A mi lo que más me gustó de este artículo fue lo que resalté en rojo: darse cuenta que la tecnología pasó de ser un gasto más a ser una herramienta vital para el negocio, generando nuevos negocios y abriendo nuevas oportunidades.
Romulo Said,
February 21, 2006 @ 12:12 am
Imaginate, chicas bonitas y aparatos modernos…sounds like fun.