BT hooks Virgin for Europe’s 1st mobile TV service
Britain’s BT Group Plc said on Tuesday it had signed up Virgin Mobile UK as its first customer for a service that will make the UK mobile operator Europe’s first to launch mobile TV on cell phones.Bid target Virgin Mobile, Britain’s fourth-largest mobile operator that is majority owned by UK entrepreneur Richard Branson, will use BT’s Movio wholesale mobile TV product to offer up to 5 digital television channels and 350 radio channels on mobile phones.
OJO:
Some operators such as Hutchison Whampoa’s “3″ units, Orange and Vodafone Group Plc already stream TV channels over their 3G mobile networks, but experts say this cannot be a mass market solution because it could clog bandwidth if too many people watched the service.
BT Movio by contrast will broadcast signals that will be picked up by a microchip inside the phone.
Romulo Said,
February 15, 2006 @ 10:40 pm
Not only clog the bandwirh…the size and per minute fare do no help to promote regular hourly content…may be with a flat fare, but still…
Now, what content does work? …2 minute mobisodes, and if the telcos are willing to share airtime revenue, development of interactive content…