Google Analytics has implemented a number of new features (which you may or may not see in your account yet, since they are in beta). I haven’t had the chance to play around with them, but this is what they look like:
The Advanced Segments tool allows you to filter your reports by up to four pre-designed or custom segments:
This is what the Custom Segment creator looks like:
Once you select your segments, you’ll get a detailed report:
The final new feature I found is Customized Reports, allowing you to quickly look at the data you find important - for instance, how your keywords are performing in a particular market:
Google has published this short video, explaining how to build a Custom Report. Watch it to get an idea of how powerful these new tools are.
With this newfound flexibility, Google Analytics bridges the gap to more expensive analytics solutions.
Need help installing, running or analyzing your website’s analytics? Drop me a line…
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