Counter-Strike and the Wii offer two very different social experiences that you should study when planning your social media strategy.
Counter-Strike is an online cops-and-robbers game where you collaborate with and compete against players around the world to complete missions. Real time chat and voice communications keep the team on the same page, while your screen shows the position of every other player in the game. Counter-Strike is the type of social experience considered anti-social by the rest of your family members: you’ll forget most of them even exist. But you’ll forge great new friendships with your squadron teammates (and your enemies too).
The Wii, on the other hand, is the ultimate in-house social tool. You’ll find yourself enjoying countless hours with the rest of your family and even get to know unknown facets of your significant other’s personality. I’ll bet it’ll bring most of you much closer. You can even invite friends over to join the fun.
While both Counter-Strike and the Wii will keep you at home, one will connect you with people across the world while the other will connect you to those close by.
Why is this important to your business?
When planning a social strategy for your business, you need to keep in mind both examples.
Are you connecting with your customers but failing to create the in-house bonds that will turn your workforce into a team? Or are you focusing on in-house, team-building exercises but failing to create a strong, lasting connection with your clients?
It’s important that you explore both sides of the Social Networking coin, building a strong team that knows each other’s strengths and creating a strong relationship with your client so that you can anticipate his needs and improve their experience with your product or service.
Which tools or techniques are you using to create social bonds in your business? What’s your Counter-Strike and your Wii?