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New Google Analytics Reporting Features
Google Analytics has implemented a number of new features (which you may or may not see in your account yet, since they are in beta). I haven’t had the chance to play around with them, but this is what they look like…
Article Roundup and CBS-YouTube Data
A number of interesting articles and a recap of CBS|YouTube numbers for the last week.
A Recap of Recent Articles
A recap of recent articles on the blog to welcome new readers.
Two Interesting Articles from Advertising Age
Two interesting articles today on Advertising Age’s website. One is about a 24-hr user-generated video website and the other about the necessity of commercial-ratings on network television.
Take the Google Trends Pepsi Challenge
It seems Coke has a slight edge since the beginning of 2007: However, a more exhaustive comparison, shows just how far ahead Coke is: I’ve separated Coca-Cola from Coke to get a better idea of which term gets used more, but feel free to add them up.
Rethinking Ratings
An analysis of current television ratings methods, why they’re inappropriate for the timeless internet and digital video recorder era, and suggestions for improving them.