Dec 11 2006
Posted by Carlos Granier-Phelps and filed under Ratings Analysis
Reading recommendations for today:
A couple of articles found on the MediaPost Publications website (registration is needed. For quick login credentials, visit BugMeNot).
SMG Exec: Don’t Bet On Pre-Roll
Don’t you just hate having to sit through a 30 second commercial just to watch a short internet video clip? The pre-roll ad (forcing the viewer to watch a [...]
Dec 11 2006
Posted by Carlos Granier-Phelps and filed under Ratings Analysis, Social Networking
The Problem
Users of internet video websites trick the system to inflate the number of views recorded for a particular video. They may do this by setting several browser windows to auto-refresh on their video’s web page, or rigging a number of different computers to do the same thing, over and over again. A group of [...]