Yesterday’s article – Analyzing the CBS YouTube Stats – proved to be very popular, more than doubling the number of visitors and sending page views through the roof.
So, to welcome all the new blog readers, a short recap of our latest posts is in order.
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On to the recap…
Analyzing the YouTube Stats attempts to shed some light on the recent press release from CBS regarding their first month on YouTube. Using their Top-15 videos and comparing to a more recent Top-15, we can analyze the viewership volume of newer videos and determine their viral growth.
Google Does Video Graphs critiques Google Video’s latest feature, view stats for your videos, and shows where there’s room for improvement.
Blast From the Past – Multidimensional Data Analysis presents a graph I came up with years ago, while doing rating’s analysis for a TV network. If you’re a fan of Edward Tufte, this one’s for you.
The Advertiser’s Dilemma is about optimizing ad purchases in the Internet video age. When videos go viral overnight, and go cold almost as fast, how to you place your ads to maximize exposure while minimizing cost?
An Informal Chat with Second Life Creator Philip Rosedale – random musings from the recent Forbes MEET Forum (held at the Beverly Hills Hotel in Los Angeles).
Rethinking Ratings analyzes current television rating methods and why they’re inappropriate for the Internet video industry. Suggestions for improvement.
Where are the Editors is where I ramble about the need for trustworthy editors in an era of endless information. This was a recurrent theme at the Forbes MEET Forum (even though this article was posted before the conference).
Hacking at Apple Stores is a short piece about the copious amounts of personal information people leave behind on the computers on display at Apple Stores.
Why Google Should Buy YouTube – posted before the actual purchase, this articles presents a number of reasons why buying YouTube would add enormous value to Google… and why the US$1.65 Billion they eventually paid for it might actually be a bargain.
Case Study: NBC’s Heroes details the good and the bad about how NBC is taking advantage of Digital Media Integration with their new hit series.
The Paris Hilton School of Blogging is a humorous look at name-dropping in blogs and its advertising value.
Google Media – an in-depth analysis of the way Google will change the way you experience music, television and media in general. Includes interface mock-ups.
Well, there you go… Now you have something to read over Thanksgiving.
Have fun and come back soon!
Technorati Tags: Advertising, Content Delivery Networks, Data Analysis, Demographics, Digital Media Strategy, Edward Tufte, Google, Multidimensional Graphs, Patterns, Ratings, Second Life, Television, Visualization, Web Video, YouTube