http://red66.com/2006/10/why-google-should-buy-youtube/ New Media Strategy Mon, 15 Mar 2010 17:07:34 -0700 http://wordpress.org/?v=abc hourly 1 http://red66.com/2006/10/why-google-should-buy-youtube/comment-page-1/#comment-6573 Content-centric Communities — RED66 Tue, 18 Sep 2007 17:30:23 +0000 http://red66.com/blog/2006/10/why-google-should-buy-youtube/#comment-6573 [...] variables (see “The Advertiser’s Dilemma”, “Rethinking Ratings” and “Why Google Should Buy YouTube” for my previous articles on content-centric ratings [...] [...] variables (see “The Advertiser’s Dilemma”, “Rethinking Ratings” and “Why Google Should Buy YouTube” for my previous articles on content-centric ratings [...]

]]> http://red66.com/2006/10/why-google-should-buy-youtube/comment-page-1/#comment-138 The Advertiser’s Dilemma » Granier on Digital Media Strategy Sat, 18 Nov 2006 05:53:33 +0000 http://red66.com/blog/2006/10/why-google-should-buy-youtube/#comment-138 [...] The internet, however, presents a whole new set of unknowns. Most content delivery websites have no control over their content producers nor do they know who these producers are. There’s no experienced programmer deciding what gets showcased (CurrentTV does, but they have a different business model and approach to web video); instead, other users rate the videos according to their personal tastes (and with a little work this system can be gamed very easily). Finally, there’s no real measuring going on (I’ve written about this particular issue here, here and here). Most websites simply tell you which video has been viewed the most, or ranked the highest (again, with highly suspect numbers). And what they know about their users is usually limited to their email address, what they’ve published, viewed or ranked and maybe an IP address that can suggest where they connect from (which used properly can be a very useful variables). [...] [...] The internet, however, presents a whole new set of unknowns. Most content delivery websites have no control over their content producers nor do they know who these producers are. There’s no experienced programmer deciding what gets showcased (CurrentTV does, but they have a different business model and approach to web video); instead, other users rate the videos according to their personal tastes (and with a little work this system can be gamed very easily). Finally, there’s no real measuring going on (I’ve written about this particular issue here, here and here). Most websites simply tell you which video has been viewed the most, or ranked the highest (again, with highly suspect numbers). And what they know about their users is usually limited to their email address, what they’ve published, viewed or ranked and maybe an IP address that can suggest where they connect from (which used properly can be a very useful variables). [...]

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