http://red66.com/2006/10/where-are-the-editors/ New Media Strategy Thu, 17 May 2012 18:11:32 +0000 hourly 1 http://wordpress.org/?v= http://red66.com/2006/10/where-are-the-editors/comment-page-1/#comment-8216 Los Curadores de Contenido Sun, 17 Feb 2008 21:28:14 +0000 http://red66.com/blog/2006/10/where-are-the-editors/#comment-8216 [...] (Conversation Agent: Do We Need Editors in New Media) han retomado un tema que toqué en el 2006 (RED66: Where are the Editors?): la necesidad de editores o curadores de contenido que funcionen como un filtro que regule la [...] [...] (Conversation Agent: Do We Need Editors in New Media) han retomado un tema que toqué en el 2006 (RED66: Where are the Editors?): la necesidad de editores o curadores de contenido que funcionen como un filtro que regule la [...]

]]> http://red66.com/2006/10/where-are-the-editors/comment-page-1/#comment-158 A Recap of Recent Articles » Granier on Digital Media Strategy Fri, 24 Nov 2006 05:14:58 +0000 http://red66.com/blog/2006/10/where-are-the-editors/#comment-158 [...] Where are the Editors is where I ramble about the need for trustworthy editors in an era of endless information. This was a recurrent theme at the Forbes MEET Forum (even though this article was posted before the conference). [...] [...] Where are the Editors is where I ramble about the need for trustworthy editors in an era of endless information. This was a recurrent theme at the Forbes MEET Forum (even though this article was posted before the conference). [...]

]]> http://red66.com/2006/10/where-are-the-editors/comment-page-1/#comment-113 Granier on Digital Media Strategy - » The Advertiser’s Dilemma Mon, 13 Nov 2006 05:47:52 +0000 http://red66.com/blog/2006/10/where-are-the-editors/#comment-113 [...] The internet, however, presents a whole new set of unknowns. Most content delivery websites have no control over their content producers nor do they know who these producers are. There’s no experienced programmer deciding what gets showcased (CurrentTV does, but they have a different business model and approach to web video); instead, other users rate the videos according to their personal tastes (and with a little work this system can be gamed very easily). Finally, there’s no real measuring going on (I’ve written about this particular issue here, here and here). Most websites simply tell you which video has been viewed the most, or ranked the highest (again, with highly suspect numbers). And what they know about their users is usually limited to their email address, what they’ve published, viewed or ranked and maybe an IP address that can suggest where they connect from (which used properly can be a very useful variables). [...] [...] The internet, however, presents a whole new set of unknowns. Most content delivery websites have no control over their content producers nor do they know who these producers are. There’s no experienced programmer deciding what gets showcased (CurrentTV does, but they have a different business model and approach to web video); instead, other users rate the videos according to their personal tastes (and with a little work this system can be gamed very easily). Finally, there’s no real measuring going on (I’ve written about this particular issue here, here and here). Most websites simply tell you which video has been viewed the most, or ranked the highest (again, with highly suspect numbers). And what they know about their users is usually limited to their email address, what they’ve published, viewed or ranked and maybe an IP address that can suggest where they connect from (which used properly can be a very useful variables). [...]

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