Comments on: Rethinking Ratings http://red66.com/2006/10/rethinking-ratings/ New Media Strategy Wed, 15 Oct 2008 23:57:42 +0000 http://wordpress.org/?v=2.6 By: Content-centric Communities — RED66 http://red66.com/2006/10/rethinking-ratings/#comment-6572 Content-centric Communities — RED66 Tue, 18 Sep 2007 17:29:35 +0000 http://red66.com/blog/2006/10/rethinking-ratings/#comment-6572 [...] around content, not around demographic variables (see “The Advertiser’s Dilemma”, “Rethinking Ratings” and “Why Google Should Buy YouTube” for my previous articles on content-centric ratings [...] [...] around content, not around demographic variables (see “The Advertiser’s Dilemma”, “Rethinking Ratings” and “Why Google Should Buy YouTube” for my previous articles on content-centric ratings [...]

]]> By: Granier on Digital Media Strategy - » The Advertiser’s Dilemma http://red66.com/2006/10/rethinking-ratings/#comment-123 Granier on Digital Media Strategy - » The Advertiser’s Dilemma Thu, 16 Nov 2006 03:17:52 +0000 http://red66.com/blog/2006/10/rethinking-ratings/#comment-123 [...] The internet, however, presents a whole new set of unknowns. Most content delivery websites have no control over their content producers nor do they know who these producers are. There’s no experienced programmer deciding what gets showcased (CurrentTV does, but they have a different business model and approach to web video); instead, other users rate the videos according to their personal tastes (and with a little work this system can be gamed very easily). Finally, there’s no real measuring going on (I’ve written about this particular issue here, here and here). Most websites simply tell you which video has been viewed the most, or ranked the highest (again, with highly suspect numbers). And what they know about their users is usually limited to their email address, what they’ve published, viewed or ranked and maybe an IP address that can suggest where they connect from (which used properly can be a very useful variables). [...] [...] The internet, however, presents a whole new set of unknowns. Most content delivery websites have no control over their content producers nor do they know who these producers are. There’s no experienced programmer deciding what gets showcased (CurrentTV does, but they have a different business model and approach to web video); instead, other users rate the videos according to their personal tastes (and with a little work this system can be gamed very easily). Finally, there’s no real measuring going on (I’ve written about this particular issue here, here and here). Most websites simply tell you which video has been viewed the most, or ranked the highest (again, with highly suspect numbers). And what they know about their users is usually limited to their email address, what they’ve published, viewed or ranked and maybe an IP address that can suggest where they connect from (which used properly can be a very useful variables). [...]

]]> By: Granier on Digital Media Strategy - » Two Interesting Articles from Advertising Age http://red66.com/2006/10/rethinking-ratings/#comment-116 Granier on Digital Media Strategy - » Two Interesting Articles from Advertising Age Tue, 14 Nov 2006 07:13:15 +0000 http://red66.com/blog/2006/10/rethinking-ratings/#comment-116 [...] While this may sound counterintuitive at first, he gives a detailed explanation oh what’s happening with DVRs. Viewers are increasingly using DVRs to watch TV shows at their convenience. As I’ve previously mentioned here, network competition is moot when you can record both competing shows and watch them both at a later time. [...] [...] While this may sound counterintuitive at first, he gives a detailed explanation oh what’s happening with DVRs. Viewers are increasingly using DVRs to watch TV shows at their convenience. As I’ve previously mentioned here, network competition is moot when you can record both competing shows and watch them both at a later time. [...]

]]> By: Romulo G. http://red66.com/2006/10/rethinking-ratings/#comment-112 Romulo G. Mon, 13 Nov 2006 03:28:01 +0000 http://red66.com/blog/2006/10/rethinking-ratings/#comment-112 As you mention, demographics are on their way out and social networks will define the new media landscape. Instead of a market limitation, worldwide social networks will open a new world of opportunities. Of course, that has to be met with global reach, perfect for IPtv and other internet content. As you mention, demographics are on their way out and social networks will define the new media landscape.

Instead of a market limitation, worldwide social networks will open a new world of opportunities.

Of course, that has to be met with global reach, perfect for IPtv and other internet content.

]]> By: Romulo G. http://red66.com/2006/10/rethinking-ratings/#comment-12645 Romulo G. Mon, 13 Nov 2006 00:28:01 +0000 http://red66.com/blog/2006/10/rethinking-ratings/#comment-12645 As you mention, demographics are on their way out and social networks will define the new media landscape.<br><br>Instead of a market limitation, worldwide social networks will open a new world of opportunities.<br><br>Of course, that has to be met with global reach, perfect for IPtv and other internet content. As you mention, demographics are on their way out and social networks will define the new media landscape.

Instead of a market limitation, worldwide social networks will open a new world of opportunities.

Of course, that has to be met with global reach, perfect for IPtv and other internet content.

]]> By: Carlos Granier-Phelps http://red66.com/2006/10/rethinking-ratings/#comment-90 Carlos Granier-Phelps Thu, 09 Nov 2006 18:32:13 +0000 http://red66.com/blog/2006/10/rethinking-ratings/#comment-90 John, I tried contacting them through the email shown on the website but it bounced. Do you have a different e-mail I could use? John, I tried contacting them through the email shown on the website but it bounced. Do you have a different e-mail I could use?

]]> By: Carlos Granier-Phelps http://red66.com/2006/10/rethinking-ratings/#comment-12644 Carlos Granier-Phelps Thu, 09 Nov 2006 15:32:13 +0000 http://red66.com/blog/2006/10/rethinking-ratings/#comment-12644 John, I tried contacting them through the email shown on the website but it bounced. Do you have a different e-mail I could use? John, I tried contacting them through the email shown on the website but it bounced. Do you have a different e-mail I could use?

]]> By: John H http://red66.com/2006/10/rethinking-ratings/#comment-89 John H Wed, 08 Nov 2006 23:33:38 +0000 http://red66.com/blog/2006/10/rethinking-ratings/#comment-89 You should check out tubemogul.com. The site generates reports for YouTube publishers, but could also be used for advertisiers looking to measure viewership. They're also looking for people right now. -John You should check out tubemogul.com. The site generates reports for YouTube publishers, but could also be used for advertisiers looking to measure viewership. They’re also looking for people right now.

-John

]]> By: John H http://red66.com/2006/10/rethinking-ratings/#comment-12643 John H Wed, 08 Nov 2006 20:33:38 +0000 http://red66.com/blog/2006/10/rethinking-ratings/#comment-12643 You should check out <a href="http://tubemogul.com">tubemogul.com</a>. The site generates reports for YouTube publishers, but could also be used for advertisiers looking to measure viewership. They're also looking for people right now. <br><br>-John You should check out tubemogul.com. The site generates reports for YouTube publishers, but could also be used for advertisiers looking to measure viewership. They’re also looking for people right now.

-John

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