Comments on: Case Study: NBC’s Heroes http://red66.com/2006/10/case-study-nbcs-heroes/ New Media Strategy Sun, 14 Mar 2010 00:26:32 -0800 http://wordpress.org/?v=abc hourly 1 By: marketing personas http://red66.com/2006/10/case-study-nbcs-heroes/comment-page-1/#comment-12868 marketing personas Sun, 10 May 2009 06:45:56 +0000 http://red66.com/blog/2006/10/case-study-nbcs-heroes/#comment-12868 I'm adding Claire Bennet on myspace, good thing you mentioned her name.. I'm adding Claire Bennet on myspace, good thing you mentioned her name..

]]> By: marketing personas http://red66.com/2006/10/case-study-nbcs-heroes/comment-page-1/#comment-12824 marketing personas Sun, 10 May 2009 03:45:56 +0000 http://red66.com/blog/2006/10/case-study-nbcs-heroes/#comment-12824 I'm adding Claire Bennet on myspace, good thing you mentioned her name.. I'm adding Claire Bennet on myspace, good thing you mentioned her name..

]]> By: Business http://red66.com/2006/10/case-study-nbcs-heroes/comment-page-1/#comment-12811 Business Thu, 05 Mar 2009 15:57:51 +0000 http://red66.com/blog/2006/10/case-study-nbcs-heroes/#comment-12811 Co tu dużo mówić. Zgadzam się z Wami. Brawa dla autora Co tu dużo mówić. Zgadzam się z Wami. Brawa dla autora

]]> By: Busby http://red66.com/2006/10/case-study-nbcs-heroes/comment-page-1/#comment-12774 Busby Tue, 09 Dec 2008 09:21:02 +0000 http://red66.com/blog/2006/10/case-study-nbcs-heroes/#comment-12774 I love heroes..... I love heroes…..

]]> By: How to Make Money With Digital Media | RED66 http://red66.com/2006/10/case-study-nbcs-heroes/comment-page-1/#comment-12749 How to Make Money With Digital Media | RED66 Tue, 07 Oct 2008 03:16:32 +0000 http://red66.com/blog/2006/10/case-study-nbcs-heroes/#comment-12749 [...] Foster a community around your content: it’s all about the engagement. [...] [...] Foster a community around your content: it’s all about the engagement. [...]

]]> By: 5 Observaciones Sobre el Estado de los Medios Digitales http://red66.com/2006/10/case-study-nbcs-heroes/comment-page-1/#comment-7256 5 Observaciones Sobre el Estado de los Medios Digitales Fri, 09 Nov 2007 20:26:01 +0000 http://red66.com/blog/2006/10/case-study-nbcs-heroes/#comment-7256 [...] vía Internet (ver Hulu), crear contenido en Internet que apoye su programación tradicional (ver Heroes), y comenzar a competir contra sí mismos en este nuevo [...] [...] vía Internet (ver Hulu), crear contenido en Internet que apoye su programación tradicional (ver Heroes), y comenzar a competir contra sí mismos en este nuevo [...]

]]> By: 5 Observations on the Future of Digital Media | RED66 http://red66.com/2006/10/case-study-nbcs-heroes/comment-page-1/#comment-7244 5 Observations on the Future of Digital Media | RED66 Fri, 09 Nov 2007 04:53:18 +0000 http://red66.com/blog/2006/10/case-study-nbcs-heroes/#comment-7244 [...] the Internet (see Hulu), create Internet content that supports and extends their TV offerings (see Heroes) and, more importantly, begin to compete against themselves in this new [...] [...] the Internet (see Hulu), create Internet content that supports and extends their TV offerings (see Heroes) and, more importantly, begin to compete against themselves in this new [...]

]]> By: Granier on Digital Media Strategy - » Where are the Editors? http://red66.com/2006/10/case-study-nbcs-heroes/comment-page-1/#comment-125 Granier on Digital Media Strategy - » Where are the Editors? Thu, 16 Nov 2006 11:01:47 +0000 http://red66.com/blog/2006/10/case-study-nbcs-heroes/#comment-125 [...] The answer probably lies in a mixed system, borrowing the best of both worlds, much like TiVo has done. TiVos (or Digital Video Recorders) allow you to record your favorite shows and watch them at a later time. You’re no longer tied to a particular station’s offerings or timeslots. In a sense, you’re a programmer: you decide what is on and at what time. But, and this is important, you only get to choose from a pre-established pool of content. Yes, it may be great to watch Lost, Heroes and 24 back to back, even though they may be on competing timeslots or different days on broadcast TV, but you’re still picking your shows from what the network programmers think are the best of the best. [...] [...] The answer probably lies in a mixed system, borrowing the best of both worlds, much like TiVo has done. TiVos (or Digital Video Recorders) allow you to record your favorite shows and watch them at a later time. You’re no longer tied to a particular station’s offerings or timeslots. In a sense, you’re a programmer: you decide what is on and at what time. But, and this is important, you only get to choose from a pre-established pool of content. Yes, it may be great to watch Lost, Heroes and 24 back to back, even though they may be on competing timeslots or different days on broadcast TV, but you’re still picking your shows from what the network programmers think are the best of the best. [...]

]]> By: Granier on Digital Media Strategy - » Rethinking Ratings http://red66.com/2006/10/case-study-nbcs-heroes/comment-page-1/#comment-124 Granier on Digital Media Strategy - » Rethinking Ratings Thu, 16 Nov 2006 03:28:28 +0000 http://red66.com/blog/2006/10/case-study-nbcs-heroes/#comment-124 [...] Any viewer can watch any episode from its air date to the end of the series (and beyond). This allows viewers to catch-up after the series has started or to catch any episode they may have missed. Of course, the whole concept of missing an episode disappears in the TiVo/Internet model. But in addition to tracking how many times a particular episode was watched or downloaded, you should also be tracking what’s happening with the rest of the show’s internet presence. Are viewers reading the characters’ blogs? Are they discussing the show in the forums? Are they setting up fan websites? Linking to the Myspace profiles? Uploading mashups of show clips? Not only must you track the show’s behavior over time and over several distribution methods, but you must also track and measure the user experience surrounding the show. [...] [...] Any viewer can watch any episode from its air date to the end of the series (and beyond). This allows viewers to catch-up after the series has started or to catch any episode they may have missed. Of course, the whole concept of missing an episode disappears in the TiVo/Internet model. But in addition to tracking how many times a particular episode was watched or downloaded, you should also be tracking what’s happening with the rest of the show’s internet presence. Are viewers reading the characters’ blogs? Are they discussing the show in the forums? Are they setting up fan websites? Linking to the Myspace profiles? Uploading mashups of show clips? Not only must you track the show’s behavior over time and over several distribution methods, but you must also track and measure the user experience surrounding the show. [...]

]]> By: Carlos Granier-Phelps http://red66.com/2006/10/case-study-nbcs-heroes/comment-page-1/#comment-56 Carlos Granier-Phelps Thu, 19 Oct 2006 16:23:04 +0000 http://red66.com/blog/2006/10/case-study-nbcs-heroes/#comment-56 Interesting find, jox. There's also a Hiro Nakamura somehow related to Pokemon development. I'm not sure how NBC came up with the character names, though. I only wish NBC had created a bigger online persona for their show - though I'm sure it'll grow on its own as the show gains popularity. Interesting find, jox. There’s also a Hiro Nakamura somehow related to Pokemon development. I’m not sure how NBC came up with the character names, though.

I only wish NBC had created a bigger online persona for their show – though I’m sure it’ll grow on its own as the show gains popularity.

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