After several days of server errors, it seems Revision3 is finally live, sporting a brand new and very cool look. Gone is the “Sign Up” page… which is interesting, but more on that later. According to their own About page,
“Revision3 is the first media company that gets it, born from the Internet, on-demand generation. Unlike aggregators, mash-ups, clients and web sites, Revision3 is an actual TV network for the web, creating, producing its own original entertainment and content.“
They also mention that their “content is designed for a new audience. This audience, like television, expects dependability and quality, but unlike television, wants a more gritty, edgy, highly-targeted and in-depth form of entertainment,” and offer to make their shows available on as many platforms and through as many distribution methods as possible.
So far, so good… even the content is entertaining (Ctrl-Alt-Chicken, Diggnation, NotMTV, thebroken, etc…). The quality of the videos is very good and they are available, as promised, in a variety of formats (quicktime, wmv, xvid, theora).
Founded in part by some of the Digg boys, Revision3 is sure to make a lot of noise in the internet television scene. The lack of a sign up page (which was available, though not working, in the previous iteration) really caught my attention. While Revision3 is certainly no YouTube (content is generated by Revision3, not uploaded by users), I was expecting a certain level of personalization, viral marketing and social networking – particularly because of Revision3’s ties to Digg. I’d certainly like to be able to bookmark my favorite shows, share my playlists, see what everyone else thinks about any particular show, see a show’s ratings, and share my favorite shows with my friends. But, hard as I looked, I could not even find any mention of signing up as a regular user. I’d love to know the reasons behind this.
For more on a user-centric, internet TV experience, read Google Media: How Google will change the way you experience music, television and media in general. On that article, I explained what I envisioned Google doing on the internet television front, complete with an interface mock-up of what the user experience could be like. The same concept could apply to Revision3 as well.